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Requirements of Selected Czech Media on Media Relations of Sports Organisations
Slobodníková, Aneta ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Requirements of Selected Czech Media for Media Relations of Sports Organisations Objectives: The objective of this thesis is to synthesize sports media's opinions on media relations of sports organizations in Czech republic. The aim is to create a document that will have the potential to improve communication between media and Czech sports organizations. Methods: The qualitative method of interviews was used for data collection, alongside with a guideline based on theoretical framework. Respondents were selected by targeted sampling employing criteria. Interviews were recorded and subsequently transcribed into written form. Obtained data were processed by the deductive method of thematic analysis. Results: The result of this thesis is a summary of requests from media representatives. The results reflect the theoretical framework with practical comments for the Czech sports environment. Overall, media representatives focus on trust from sports organizations and their representatives. They recall that a media output is also a part of a sports career of athletes. They wish to be seen as someone who is a partner in spreading information to the public and fans, not as an enemy. Keywords: public relations, communication, press release, press conference, sports media, media guide, media room,...
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The language and style of written news reporting
NOSKOVÁ, Miloslava
Main aim of this bachelor thesis is analysis of the news texts of Mlada Fronta DNES from the mid-2010 (July-December), to find out how much is czech language formality and journalistic style standard in journalism followed. The theoretical part deals with the development of journalism with a focus on news. I describe Mlada Fronta DNES journal and on this basis I distinguish basic types of news texts. In this part I deals with linguistics of magazines Slovo and slovesnost and Nase rec, trying to find to chat extent the recurring topic of newspapers, news etc.. Practical part is focused to the use of language means of expression , their function and effect to the recipient. In teoretical part I describe these means and then illustrated them on the specific samples. On the basis of analysis of the collected text I evaluace langure and stylistic knowledge, which agree or disagree with journalistic style standart.
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