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Communication with the Media within PR of FC Viktoria Plzeň, a.s.
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Voráček, Josef (referee)
Title: Communication with the Media within PR of FC Viktoria Plzeň, a.s. Objectives: The main objective of this work is to evaluate nowadays FC Viktoria Plzeň communication with media, all this based on theoretical knowledge, observation, interviews with club representatives and questionnaires filled out by sports journalists, and subsequently to propose possible arrangements that could lead to a better relations with journalists, i.e. those relations that influence image of the club in media. Methods: Practical part consists of a description of the present situation based on a synthesis of information acquired from an interview with the club press agent and those acquired by observation I made myself in a role of a journalist directly at the FC Viktoria Plzeň stadium in Pilsen. Then the situation is confronted with theoretical knowledge from literature and journalists survey data. Results: The results of this work revealed several deficiencies. Concerning the premises designated for journalists one of them is primarily absence of tables in the press area and unsuitable toilets common with spectators. Establishment of a permanent mix-zone, mutual cooperation with journalists in composing questions for audio recordings or placing a TV screen broadcasting matches in a press box would mean improvement...
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Communication with the Media within PR of FC Viktoria Plzeň, a.s.
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Voráček, Josef (referee)
Title: Communication with the Media within PR of FC Viktoria Plzeň, a.s. Objectives: The main objective of this work is to evaluate nowadays FC Viktoria Plzeň communication with media, all this based on theoretical knowledge, observation, interviews with club representatives and questionnaires filled out by sports journalists, and subsequently to propose possible arrangements that could lead to a better relations with journalists, i.e. those relations that influence image of the club in media. Methods: Practical part consists of a description of the present situation based on a synthesis of information acquired from an interview with the club press agent and those acquired by observation I made myself in a role of a journalist directly at the FC Viktoria Plzeň stadium in Pilsen. Then the situation is confronted with theoretical knowledge from literature and journalists survey data. Results: The results of this work revealed several deficiencies. Concerning the premises designated for journalists one of them is primarily absence of tables in the press area and unsuitable toilets common with spectators. Establishment of a permanent mix-zone, mutual cooperation with journalists in composing questions for audio recordings or placing a TV screen broadcasting matches in a press box would mean improvement...
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Ways how media inform about extraordinary events
WAWREYN, Štěpán
The ways how media inform about extraordinary events have an important influence on determination of people, institutions and organizations. If the state agency is not able to respond on extraordinary events fast enough, the information is published regardless of an institutions{\crq}s opinion. Every in this way established information lives its own life {--} it becomes a source used by other media, it is taken by the broadcast and people discuss it. This status is mostly irreversible. Fast, realistic, pragmatic and complete information means a lot. The real truth of information is the difficult problem and it stands to reason, that all significant subjects should inform their surroundings properly and actively. In this work there are summerized some demands on a press agent, his/her scope of employment, which doesn´t consists only of informing about extraordinary events but also includes the comprehensive long - term cooperation with media. Next there are enumerated sorts of mass media and representatives of individual media applied in the Czech republic There is the description of the possible use of these representatives for information according to ratings, number of printed copies and quantity of people reading newspaper, listening to the radio and watching television. Next there are elaborated possibilities of communication with mass media, which consists of briefings and interview and next there are described principles of communication with media. In this work there are also described sorts of extraordinary events and basic information for population about its origin
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