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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Populist Trends in Republican Presidential Nomination Acceptance Speeches
 Benson, Sophie ; Shavit, Anna (advisor) ; Dvořák, Tomáš (referee)
Bibliographic note BENSON, Sophie Elisabeth. Populist Trends in Republican Presidential Nomination Acceptance Speeches. Mater thesis. Charles University, Faculty of Social Sciences, Institute of Sociological Studies and Institute of Communication Studies and Journalism. Supervisor prof. Mgr. Anna Shavit, Ph.D. Abstract Populist rhetoric was quantified in all US Republican presidential nomination speeches between 1968 and 2020 utilizing Paul Taggat's model of Populism as an index to discern the viability of populist rhetoric as an effective campaign strategy in light of the shrinking core demographics of the Republican Party. The data found underscored the 2013 Growth and Opportunity Project conducted by the Republican National Convention (RNC) that the core demographics of the RNC were shrinking in electoral relevance and that the RNC was not persuasive with demographics that existed outside of their core constituency. This research showed that while populism is an everpresent phenomenon in RNC campaign rhetoric it is not sufficient in compensating for the depleting electoral strength that once guaranteed definitive electoral victories. Additionally, neither the degree of populism recorded in the speech nor in the audience response thereto correlates to the electoral outcomes. While populism is a powerful...
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Creating and managing of presidential campaigns with the case study of Emmanuel Macron 2017
 Pečenková, Markéta ; Perottino, Michel (advisor) ; Švec, Kamil (referee)
Professional campaign is an integral part for each candidacy, including presidential candidates. Presidential campaigns recognise two significant milestones. The first was presidential debate between Nixon and Kennedy in 1960 which is considered to be the beginning of televised politics. The second was Barack Obama's campaign in 2008 with its innovative usage of social media. Emmanuel Macron's campaign from 2017 is aspiring to push the evolution of presidential campaigns further. He surrounded himself with international advisors and based his campaign upon contemporary trends of political communication. Thanks to this he was able to introduce a very effective campaign. This diploma thesis conducts a research of presidential campaigns with the aim to generalise their key features and compare them with Macron's form of campaign. Thanks to this we can explore whether Emmanuel Macron was rather following previous paths or whether he introduced a fundamental progress in the way how presidential campaigns are maintained.
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