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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Mix of the Car Dealer and Service Station Alcor Motors, s.r.o.
 Pristachová, Lívia ; Božik, Michal (referee) ; Mráček, Pavel (advisor)
The thesis is focused on the suggestion of using suitable tools of marketing mix for the car dealer and service Alcor Motors, s.r.o. It specifies concepts needed for understanding this issue. It analyzes recent situation on the market and in the surrounding of an organization. It evaluates an actual condition of Alcor Motors and present usage of marketing tools. Suggestions are also analyzed from the financial point of view.
Detailed record
Marketing Mix of the Car Dealer and Service Station Alcor Motors, s.r.o.
 Pristachová, Lívia ; Božik, Michal (referee) ; Mráček, Pavel (advisor)
The thesis is focused on the suggestion of using suitable tools of marketing mix for the car dealer and service Alcor Motors, s.r.o. It specifies concepts needed for understanding this issue. It analyzes recent situation on the market and in the surrounding of an organization. It evaluates an actual condition of Alcor Motors and present usage of marketing tools. Suggestions are also analyzed from the financial point of view.
Detailed record

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