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No exact match found for pravidlo peak-end, using pravidlo peak end instead...
National Repository of Grey Literature 3 records found  Search took 0.16 seconds. 
The contribution of Daniel Kahneman to the psychology of thinking
 Zelinová, Alena ; Heller, Daniel (advisor) ; Uhlář, Pavel (referee)
Bachelor thesis in the form of scoping study summarizes Daniel Kahneman contribution to the psychology of thinking. It surveys his work from the 70s of the 20th century the subjective probability, which deals with the application of heuristics and biases in the judgement of uncertain events. It continues with prospect theory which is a descriptive model of human decision making under risk, and which reveals the automatic and systematic violations of principles of rationality in decision making. After that it focuses on Kahneman's research from the 90s in the field of hedonic psychology from the perspective of a cognitive psychologist. The thesis completes with his current work popularizing the fast and slow thinking. Part of this work is a research proposal of the price of memories from holidays, aiming to verify Kahneman's concept of the difference between the experienced utility and decision utility.
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Using peak-end rule in advertising and comparing its effectiveness to different age and gender categories
 Kozeleková, Kristína ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
This bachelor thesis deals with the application of peak-end effect in the realm of advertisement. The aim of the thesis is to explain the peak-end effect and to try to observe the rule's effect with regard to commercial advertisement. Consecutively the thesis presented 3 different commercials each presenting 3 different commercial products to the participants. Participants' enjoyment was recorded throughout the screening of the commercial with the help of a sliding bar. The results were then visualized using graphs and subsequently examined to try to determine if the peak-end effect was present or if it had any affect on the participants in any way.
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The contribution of Daniel Kahneman to the psychology of thinking
 Zelinová, Alena ; Heller, Daniel (advisor) ; Uhlář, Pavel (referee)
Bachelor thesis in the form of scoping study summarizes Daniel Kahneman contribution to the psychology of thinking. It surveys his work from the 70s of the 20th century the subjective probability, which deals with the application of heuristics and biases in the judgement of uncertain events. It continues with prospect theory which is a descriptive model of human decision making under risk, and which reveals the automatic and systematic violations of principles of rationality in decision making. After that it focuses on Kahneman's research from the 90s in the field of hedonic psychology from the perspective of a cognitive psychologist. The thesis completes with his current work popularizing the fast and slow thinking. Part of this work is a research proposal of the price of memories from holidays, aiming to verify Kahneman's concept of the difference between the experienced utility and decision utility.
Detailed record

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