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Libeň Gasholder within the Czech Modern Art
Kudličková, Anita ; Czumalo, Vladimír (advisor) ; Pech, Milan (referee)
The master thesis is called Libeň Gasholder within the Czech Modern Art. The diplomate will work out a study of importance and meanings of Libeň gasholder within the iconography of the Czech modern art. The first part will expose the gasholder itself, its creation and its later life when it did not serve its original function any more, and will define the shifts of context in the perception of the gasholder as a part of the city. She will first briefly describe how Libeň transformed into an industrial city. The brief outline of the technology of gas production, transport and storage in the following part will clarify what determines the shape of the structure and will provide its basic typology. An independent chapter will deal with absolute forms in architecture and various meanings of sphere in the visual culture. The issues of transitions of things outside the artistic world into artistic ones will first be addressed by the depiction of Libeň gasholder in literature. The core of the thesis will lay in an analysis of a concentrated and typologically sorted art material. Based on that, the thesis will conclude with a clarification and summary of meanings ascribed to Libeň gasholder image in the context of Czech art. An image documentation will be attached to the thesis.
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Communication strategy of cities, municipalities and regions
Honzík, Jiří ; Khendriche Trhlínová, Zuzana (advisor) ; Olšová, Petra (referee)
The main subject of the thesis Communication strategy of cities, municipalities and regions is to introduce the theoretical concept of marketing communication of municipalities, cities and regions and to evaluate the role of communication in development of cities and regions. The first part of the thesis is aimed on the issue of impact of marketing communication on the development of municipalities, cities and regions in theory. The second part is aimed on evaluation of communication of the town of Lovosice with its target groups with an emphasis on residents. Within this part of the thesis there are analyzed particular components of the communication of the brand of the town of Lovosice through analysis of the town environment, analysis of perception of the town by residents by exploration among residents and analysis of particular communication channels used by the town. The town of Lovosice has not drawn up any strategy paper overaching the communication of the town, nor sufficiently secures the area by adequate staffing. The communication of the town is not effective - it lacks integrity and consistence. If the town intends to be more successfull in building its brand, it should develop strategic plan of the communication and sufficiently staff this area. The town should implement interactive communication with the residents based on the regular exchange of informations, and then to base the development activities the obtained informations.
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