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National Repository of Grey Literature

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Marketing Communication Plan for a Premium Train Trips Gálik, Tomáš ; Lukáčová, Zuzana (referee) ; Chlebovský, Vít (advisor) Diplomová práca sa zameriava na plán marketingovej komunikácie vybranej spoločnosti. Špecifikuje marketing, marketingovú komunikáciu a analytické nástroje marketingového výskumu. Práca obsahuje odporúčania na zlepšenie komunikačného mixu v oblasti cestovného ruchu. Detailed record

Marketing Communication Plan for a Premium Train Trips Gálik, Tomáš ; Lukáčová, Zuzana (referee) ; Chlebovský, Vít (advisor) Diplomová práca sa zameriava na plán marketingovej komunikácie vybranej spoločnosti. Špecifikuje marketing, marketingovú komunikáciu a analytické nástroje marketingového výskumu. Práca obsahuje odporúčania na zlepšenie komunikačného mixu v oblasti cestovného ruchu. Detailed record

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