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National Repository of Grey Literature

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Product development in non for profit organization (AIESEC example) Soukup, Vladimír ; Postler, Milan (advisor) ; Hudeček, Michal (referee) Theoretical part of this bachelor thesis focuses on product development and product marketing in the specific context of marketing of services in non-corporate sector. Specific part is dedicated to tools of analysing the competition and market position. In practical part of the thesis the specific condition of AIESEC, international students organization, and its product portfolio are coming into focus. I am analysing tvojekariera.cz, a particular product of AIESEC Czech Republic, and offering solutions for its development in order to become more competitive and externally relevant. Detailed record

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