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Czech and Dutch Audience and Their Perception of Enviromental Issues on the Example of the Big Bang Theory Series
Homolková, Lenka ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
In this work, I focus on the propagation of environmental issues through sitcom and comparison of the perception of these topics by Czech and Dutch audiences. I report on the results of focus group research of the American show The Big Bang Theory (2007-2019), from which artefacts were pre-selected with the assistance of thematic analysis. These findings suggest different perception of the environmental contents included in the researched series, the same as the varying perception of hypothetical promotion of the environmental issues in the future series. Generally speaking, the global sample perceives the promotion of environmental issues in popular media positively, though the degree and the form of the accepted usage of these topics vary. Czech audiences perceive the topics more negatively than the Dutch audience, showing a lower sensitivity threshold for a possible attack on their own opinions and identity. The most significant differences were observed in the perception of the concept of nature, the person interested in the environment, and the individual impact on the improvement/deterioration of the environment. A suitable tool for communicating environmental issues in the sitcom is corrective irony (allowing to emphasize the contrast between environmental awareness and personal actions to...
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