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	Company's product rating from the customer's perspective GÁLL, Igor This thesis is about judging the value of a product from the perspective of a customer. The objective of this thesis was to determine if a firm judges the value of its product from the perspective of a customer and based on the acquired information propose potential changes. The theoretical part consists of demarcation of basic concepts and the methods used by a firm to determine the value of a product. The first part of the objective was examined in the practical part. That is to determine if a firm values its product from the view of a customer. The firm had shortcomings in judging the value of a product from the perspective of a customer. Therefore, as is mentioned in the second part of the objective, there are described methods in this thesis with examples as to how to improve the current situation. Detailed record
	Customer-driven company VOŠTOVÁ, Marie The aim of this bachelor thesis is ?Evaluation of the use of the principles of customer-driven company in selected companies?. The basic concepts related to a customer-driven company and R. C. Whiteley?s seven principles are defined in the theoretical part. Customer-Driven Company, a book by the above mentioned author was used as a basis for the literature research together with many other publications on similar topic. In the main part of the thesis the author characterized the companies Hotel & Restaurant Klika and Masné krámy Restaurant. The main part of the work was based on the processing of structured interviews with competent workers of the selected companies. The piece of information obtained was then categorized according to the set principles and then processed. The author has identified the principles that the selected companies use / do not use. The results were then compared and each principle was evaluated which company uses which principle better. Finally the author provided some suggestions to improve business operation of each company. Detailed record
	Application of the principles of customer-driven company in the chosen company DOKOUPILOVÁ, Lenka This work is based on the 7 main principles of customer-driven company, which R. C. Whiteley describes in his book. The company JEDNOTA, s. d. České Budějovice is presented here in terms of the application of these principles. Detailed record

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