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The motives of selected travel segments for the visit to the Czech Republic
Valentová, Jana ; Indrová, Jarmila (advisor) ; Abrhám, Josef (referee) ; Konečná, Marie (referee)
This Ph.D. thesis is aimed at inbound tourism in the Czech Republic, analysis of statistical data and their development in the period of years 2004 -- 2013, characteristics of the main source markets for the Czech Republic, and analysis of motives regarding participants of outbound tourism to the Czech Republic in the observed countries. The principal aim is to analyze and compare intensity of motives of the selected geographic, demographic, socio-economic, and behavioral segments for visits to the Czech Republic. An integral part of the aim is to suggest further possibilities of the motivation research and their exploitation in the marketing practice of the tourism industry. The author defines all theoretical terms closely connected with the tourism market segmentation, motives and motivations to travel including interesting view of them throughout history. It is evident that the travel motives influenced by various factors are differentiated parallely with the human society development. The author characterizes the Czech Republic destination offer and evaluates its inbound tourism in the period of years 2004 -- 2013 by means of 4 main indicators: number of guests, number of overnight stays, average length of stay, foreign currency incomes. The author also evaluates the researches focused on perception of the Czech Republic abroad that was carried out by the institutions representing the Czech Republic abroad. The detailed analysis of travel motivations was performed by the author herself in the form of questionnaires. Results of these analyses bring impulses to other possibilities of the research in the field of inbound tourism not only in the academic sphere but also in research work of state and public authorities, and in practice when creating tourism products and communications mix.
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