National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Poetics of Structures
Kšicová, Barbora ; Karkanová, Hana (referee) ; Kocman, Jiří Hynek (advisor)
The practical thesis is based on a visual experimental poetry and its sign system. I am working with own sign system which was inspired by organized fence's structures. These structures were depicted by typographical signs which creates a new graphical compositions. Whole work is organized into three separated author's books. Their interconnection is emphasized by putting into a common case. The first book entitled Poetry of structure – Inspiration establishes contact with readers by means of photographs of spaces and fence's structures. The second book entitled Poetry of structure – Manual is an interlink of the work which informs readers both with the fence's structures and with the typographical compositions. Confrontation of the fence's photographs with the typographical compositions developed an advancement of the reality transformation to the abstract structure. The third book entitled Poetry of structure is the integral poetic anthology. The book presents both the blind blocking of typographical compositions themselves and the final experimental poems based on them.
The forms of entering international markets
Pavelka, Miloslav ; Olšanová, Květa (advisor) ; Hinčica, Vít (referee)
This work focuses on the process of internationalizing business activities. Different aspects of entering a foreign market based on various internationalization models, theoretical approaches are described and the possible forms of internationalization and their positives and negatives are discussed. Internationalization theories are further applied to a French manufacturer of security gates and fences for firms and households - Dirickx Groupe. The company is introduced in terms of business activities and geographic scope. The aim of the work is to describe internationalization motives and the internationalization process of the Dirickx Groupe company and verify the theories' validity. It also focuses on the firm's activities on the Czech market and it's relation to the market in Poland. There is a SWOT analysis and recommendations for the firm's future activities presented as well.

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