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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing strategy of Svijany brewery
 Vostrý, Filip ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The aim of this thesis is, based on the knowledge of marketing theory, to describe in detail marketing strategy of Svijany brewery, analyze its strengths and weaknesses and based on these findings recommend changes that would help brewery in the future. Thesis includes secondary analysis of surveys, MML-TGI database and SWOT matrix on whose basis the proposals are made.
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