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Marketing of NHL in 2005-2015
Kadeřábek, Jan ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
This thesis is focused on marketing of the National Hockey League (NHL) from 2005 to 2015. The NHL, having been founded in 1917, is the oldest and most famous ice hockey competition in the world. The aim of the study is to investigate the role and the impact of marketing and its techniques on the NHL. I start with 2005 because the then season was completely cancelled due to disagreements among players and owners of the clubs. It is considered to be a turning point in the history of the NHL since a salary cap has been introduced and clubs could spent limited amount of money on players. The main attention of the thesis is directed at single marketing activities of the league - television broadcasting, outdoor games, sponsors, All-Star Games, lockouts, the salary cap and revenues. Considerable space is devoted to comparison with the biggest competitors of the NHL on the North American sport market. The findings from the research show that management of the league uses marketing and its tools very extensively. Marketing helps the NHL to fulfil its plans, bring new fans and attract lucrative sponsors. The study concludes with a prediction what the future will bring to the league. An extension of the NHL into new markets in Las Vegas and Quebec is set to happen together with growing revenues.
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Comparing of the impact of salary caps in NHL and NBA
Hynek, Vojtěch ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Comparing of the impact of salary caps in NHL and NBA Objectives: My objective for these Theses is to compare impact of salary caps in North American professional sports leagues NBA and NHL. Methods: For comparing of the impact of salary caps my Theses using methods of measuring of competetive balance and descriptive analysis of salary caps development. Results: Results indicating how big is impact of salary caps in sports leagues and how that impact shows itself and what it's cause. Keywords: Salary cap, competetive balance, NHL, NBA,
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Marketing of NHL in 2005-2015
Kadeřábek, Jan ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
This thesis is focused on marketing of the National Hockey League (NHL) from 2005 to 2015. The NHL, having been founded in 1917, is the oldest and most famous ice hockey competition in the world. The aim of the study is to investigate the role and the impact of marketing and its techniques on the NHL. I start with 2005 because the then season was completely cancelled due to disagreements among players and owners of the clubs. It is considered to be a turning point in the history of the NHL since a salary cap has been introduced and clubs could spent limited amount of money on players. The main attention of the thesis is directed at single marketing activities of the league - television broadcasting, outdoor games, sponsors, All-Star Games, lockouts, the salary cap and revenues. Considerable space is devoted to comparison with the biggest competitors of the NHL on the North American sport market. The findings from the research show that management of the league uses marketing and its tools very extensively. Marketing helps the NHL to fulfil its plans, bring new fans and attract lucrative sponsors. The study concludes with a prediction what the future will bring to the league. An extension of the NHL into new markets in Las Vegas and Quebec is set to happen together with growing revenues.
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Salary Cap and Its Influence on the NHL Human Resource Management
Calta, Ondřej ; Beroušek, Petr (advisor) ; Campbell, Jan (referee)
This thesis describes the impact of salary restraints adopted by the National Hockey League after the 2004/05 season lock-out on human resource management (especially building of a team) and on a professional ice-hockey labour market. The theoretical part contains a description of all NHL HR management procedures and rules necessary to grasp the following empirical part. Negotiations, which led to formation of the contemporary Collective Bargaining Agreement are also mentioned in this part. The empirical chapters describe concrete impacts of the salary cap, some of which are illustrated in the case study. I ponder the veracity of hockey and economic experts' statements according to statistical evidence. The findings of my thesis point out a significant influence of the salary cap on HR management, concerning the (re)building of an NHL team. There is a growth of the importance of drafted players, while the trade volume of key players decreases. The salary cap also caused a more equal wage distribution at the expense of greatest stars and supported the employment of less experienced players. The thesis should set the basis for a more profound research of the NHL salary cap effects.
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