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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Influence of foreign mergers and acquisitions on the Czech Republic brewery market
 Králová, Tereza ; Hinčica, Vít (advisor) ; Škodová, Adéla (referee)
In this bachelor thesis I firstly deal with the theoretical background of the development of the brewery market in the Czech Republic and in the world. Secondly, I interpret relevant concepts and the general influence of mergers and acquisitions on the Czech market, leading to the concentration and at the same time decentralization. In the second chapter I describe the brewery market in the Czech Republic, the history of its development and the impacts of mergers and acquisitions after 1989, including the descriptions of market shares and the course of the concentration on the beer market up to present. I also analyse the effect of the concentration on the beer market in the form of newly emerging microbreweries. In the third chapter I deal with the development of the brewing market in the world and the market share of the main brewing groups. In case studies, I evaluate the concrete impacts of foreign mergers and acquisitions on the brewing market in the Czech Republic. The conclusion of the thesis presents the results of the findings, which I obtained on the basis of my analysis.
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The evaluation of the brand's entry strategy to a foreign market.
 Kovářová, Alena ; Klosová, Anna (advisor) ; Tročil, Jan (referee)
The thesis "The evaluation of the brand's entry strategy to a foreign market" analyses mexican beer market and reflects the key factors, that are to be considered when entering the market. The first chapter examines the theoretical aspects of the company's entry to any foreign market and sums up the the current situation at the world beer market. In the second chapter the mexican beer market is researched, particularly its consumption specifics and the main companies that rule this market. The third chapter focuses on the entry strategy considered for Pivovary Staropramen. It suggests ways that can help the company to enter the market successfully.
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