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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Percepcia personalizovaných videí a ich využitie v oblasti marketingu
 Škarbalová, Nina
This master thesis deals with the perception of personalized videos and their use in marketing. The aim of the work is to define the principle, position, and applica-tion of personalized videos and then to present recommendations and sugges-tions for the effective use of this tool in practice. To fulfill the goal, quantitative research in the form of a questionnaire survey (N = 355) and qualitative research consisting of eye-tracking research (N = 34), in-depth interviews with the partici-pants of the eye-tracking (N = 37) and in-depth interview with the expert in personalized videos are used.
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Návrh online propagácie spoločnosti Motionlab
 Škarbalová, Nina
The bachelor thesis deals with the proposal of online promotion of the company Motionlab and its platform based on an analysis of the company’s current situation and the market. The theoretical part explains the elements of digital marketing, from which the solution of the problem is derived. In the practical part, there is the company described with marketing mix, which is followed by a detailed analysis of current online promotion. There is also an analysis of the company’s competition in the market. Based on all analysis, a SWOT analysis is compiled. Based on the findings, the proposal part describes possible changes and recommendations regarding online promotion of the company. Namely the social media content, video campaign, new design of the newsletter and possible changes on the website.
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