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National Repository of Grey Literature

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On-line marketing communication Nevřivá, Veronika ; Kaňovská, Lucie (referee) ; Schüller, David (advisor) The bachelor thesis focuses on the on-line marketing communication of the selected brand. The theoretical part defines the basic concepts, which are used in the analytical part. Based on the analyses and questionnaire survey, own proposals for online paid campaigns to increase the number of potential customers and sales are developed. Detailed record

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