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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
How to sell education: analysis of marketing tools used in education
 Ivaničová, Martina ; Šimůnek, Michal (advisor) ; Novotná, Eliška (referee)
This master thesis deals with the problematics of marketing in education. It analyses and compares marketing tools used in education, methods of implementing marketing activities in secondary schools in Slovakia, it examines how schools percieves problem of school massification of the education. Thesis consists of two parts. In the first part are defined basic concepts and theoretical foundations related to marketing and to the issue of massification of education. The second one is a research. Methodology characterizes research methods, methods of selection and a description of respondents. This is followed by evaluation and presentation of results. The conclusion is the summary of point key elements and it describes and evaluates the obtained knowledge.
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