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The Analysis of the Czech Mobile Market with Focus on Prepaid and Low-Cost Postaid Tariffs
Malířová, Tereza ; Mikolášek, Jakub (advisor) ; Čech, František (referee)
This thesis analyzes the Czech mobile market which has recently undergone significant changes. It focuses on the prepaid plans and low-cost postpaid tariffs and compares offers of all three full-fledged mobile operators which are currently available and the tariffs provided by the mobile virtual operators. The aim is to determine the cheapest option for different levels of consumption. To compare the prices of mobile services provided by the individual operators, the OECD basket methodology was established. The ČTÚ adopted this approach and adjusted it in order to reflect specific patterns of the Czech mobile market. Both of these methodologies were employed. The mobile baskets include a voice and text usage and in addition, some of them take into consideration the growing demand for mobile internet and thus, a certain amount of data is added to these baskets. The results show that the virtual operators are able to compete with the full-fledged operators in providing services even to customers with a relatively high consumption. Furthermore, the thesis seeks to identify possible distortions within the operators' offers, which occur when a customer with a certain consumption is better off choosing a prepaid tariff over the postpaid even though the postpaid tariff is supposed to cover this usage for a lower...
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Analysis of mobile operators’ services
Pávek, Jan ; Jandoš, Jaroslav (advisor) ; Ćech, Milan (referee)
The theme of this bachelor thesis is the analysis of mobile operators' services. The first part is to map technologies for operation of mobile networks. Furthermore, these technologies will be assigned to particular Czech mobile operators. For each technology I will introduce the actual coverage. The acquainting the reader with the technological aspect is followed by an analysis of the offered services. I will take into account all Czech mobile operators. It concerns companies Telefónica O2 Czech Republic a.s., T-Mobile Czech Republic a.s., Vodafone Czech Republic a.s. and Mobilkom a.s. I also chose a foreign mobile operator -- T-Mobile Deutschland. At the end I make a practical test of selected technologies for mobile data transfer. The aim of this study is to compare the Czech mobile operators in technological point of view and also in offered services aspect. I will concentrate on supply to end consumers. Services are divided into categories: prepaid cards, voice flat-rates tariffs and mobile broadband tariffs. Within each category are made recommendations for specific customer groups. Analysis of the German mobile operator is to confront the Czech mobile operators with foreign countries. In a practical test, I verified the actual parameters of the recently launched 3G network of mobile operator Vodafone. Overall, the work could help in the orientation of technologies for mobile networks and should facilitate the selection of appropriate mobile services, including the choice of mobile operator. For elaboration of the subject I used technical literature dealing with mobile communications. Presentation of mobile operators was held at the base of their press releases and selected articles on the Internet. Current price lists of mobile operators have been the source of information for analysis of mobile services. Practical test was executed with equipment borrowed by Vodafone Czech Republic.
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