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The Business Plan of a Company Focused on the Sale of Outdoor Equipment in the Region of Zlin
Cabák, Erik ; Mráček, Pavel (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the compilation of a business plan for establishing a company specializing in selling outdoor equipment in the Zlín region. The theoretical part includes a detailed description of the business process, the analytical and research methods used in planning and the structure of the business plan. The second part the thesis provides an analysis of the business environment using selected methods as well as a primary survey of potential customers with the goal to validate ideas and identify key factors for the assessment and selection of the market strategy. The design part of the thesis describes the chosen strategy and business model breakdown.
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The Business Plan of a Company Focused on the Sale of Outdoor Equipment in the Region of Zlin
Cabák, Erik ; Mráček, Pavel (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the compilation of a business plan for establishing a company specializing in selling outdoor equipment in the Zlín region. The theoretical part includes a detailed description of the business process, the analytical and research methods used in planning and the structure of the business plan. The second part the thesis provides an analysis of the business environment using selected methods as well as a primary survey of potential customers with the goal to validate ideas and identify key factors for the assessment and selection of the market strategy. The design part of the thesis describes the chosen strategy and business model breakdown.
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