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National Repository of Grey Literature

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	Research of Market Orientation of Hi-tech firms Němečková, Barbora ; Ruttkay, Ladislav (referee) ; Chalupský, Vladimír (advisor) The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment. Detailed record
	Research of Market Orientation of Hi-tech firms Němečková, Barbora ; Ruttkay, Ladislav (referee) ; Chalupský, Vladimír (advisor) The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment. Detailed record
	Průzkum spokojenosti zákazníků s telekomunikačními službami na trhu v ČR Korolovič, Tomáš ; Plášková, Alena (advisor) ; Franče, Václav (referee) Teoretická část popisuje význam orientace na zákazníky a monitorování zákaznické spokojenosti. Vysvětluje rozdíl mezi spokojeností a loajalitou zákazníků a představuje nejobvyklejší metody monitorování spokojenosti zákazníků. Praktická část zahrnuje analýzu dotazníkového průzkumu spokojenosti zákazníků s telekomunikačními službami na trhu v ČR a poskytuje doporučení mobilním operátorům za účelem zlepšování spokojenosti jejich zákazníků. Detailed record

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