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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Website Optimization and Evaluation of its Results
 Kroužek, Jiří ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This thesis deals with conversion rate optimization and evaluation of its results. Thesis introduces and compares conversion rate optimization options -- web analytics, heatmaps, user testing and A/B testing. The practical part consists conversion rate optimization of Faculty of Management website and quantification its results.
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A/B Testing and its use for Conversion Rate Optimization
 Makoš, Michal ; Stříteský, Václav (advisor) ; Pešek, Ondřej (referee)
The main topic of this bachelor thesis is a conversion rate optimization and A/B testing. The theoretical part covers both topics and proposes possible steps to follow when using them. The thesis also describes the tools which are needed for successful conversion rate optimization. The aim of the practical part is to identify the impact of individual elements on conversion rate and find those with positive impact. At the same time, the thesis aspires to formulate recommendations for increasing conversion rate and business performance. The research was conducted by undertaking A/B tests and its analysis.
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