|
|
Comparison of U.S. and Mexican approach to freedom of speech
Drhlíková, Eva ; Kozák, Kryštof (advisor) ; Raková, Svatava (referee)
Freedom of expression is a fundamental human right which is important not only for the intellectual integrity of an individual but also for the healthy development of the whole society. The work represents both general arguments for freedom of expression and codification of freedom in two different legal cultures. In the United States the freedom of expression is protected by the First Amendment of the Constitution, which complements the rich jurisprudence of the Supreme Court of the United States. In Mexico, the right is regulated in Article 6 of the Constitution. The work shows how both countries reached the current legislation on the basis of examination of legal developments and cultural values. The values of the societies are presented on the basis of Hofstede's cultural dimensions. The core of the thesis is to compare the legal limits, which is made primarily on the basis of judicial practice of the Supreme Courts of both countries. Emphasis is placed on four main areas which are related to freedom of speech: (i) fighting words including hate speech, (ii) symbolic speech, (iii) obscenity, and (iv) defamation. In addition to the legal limits the work interprets also the most significant actual limits in both countries. Finally, the author examines the relationship between freedom of expression and...
|
|
| |
|
| |
|
|
Suggestion of a strategy of a small and medium sized company in the area of consumer electronics
Švancara, Miroslav ; Šlechtová, Jitka (advisor) ; Bečvář, Martin (referee)
In the theoretical part, small and medium sized companies are described. In the analytical part, K+B Expert company was introduced by the author, as well as its competition. K+B Expert focuses on consumer electronics. It has 19 stores in the Czech republic -- it was a decision based on the strategic plan to expand its activities in the consumer electronics market in the horizontal network. The author chose Carlsbad region according to the situational analysis. A brand new store was to be created there, so all investment steps needed to be taken to set up a plain store, that needed to be supplied with all the necessary stock into the prepared racks and shelves. A marketing campaign followed together with the opening of the new store. K+B Expert used the marketing concept of its mother company network -- Expert CR. The marketing experts analyzed the effectiveness of several marketing tools. Leaflet was chosen as the most effective, since 55% of the survey respondents stated leaflet was the most effective in discovering that a new electronics store is to be opened. There were also advertisements on radio, on billboards and in newspapers. The cost of this marketing campaign exceeded the plan (the real cost was 836,500 CZK), it attracted more visitors than expected (a total of 8.560 visitors were attracted by the campaign). This has also impacted the sales, as the revenues were 9% higher than expected (totaled 4.36M CZK). Overall, the opening of the new store was a success and K+B Expert, s.r.o. can now look for a new region to expand with their activities.
|
guest ::
