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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Webová aplikácia pre používateľskú časť edukačnej platformy
 Siebert, Martin
The aim of this thesis is to design and implement a basic application for the user part of the educational platform based on the requirements of FEDEVEL s.r.o. The theoretical part of this thesis focuses on the analysis of existing solutions and the current state of the system in the company. It also describes the possibilities of creating a web application and describes multiple AWS services. The created application will form the basis for a new company product that will help instructors build their own brand of proffesional courses and provide a modern educational platform for their students.
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Creation and evaluation of a low-cost internet marketing campaign for an online educational product
 Bělík, Pavel ; Topolová, Ivana (advisor) ; Čarek, Jiří (referee)
This bachelor thesis concerns with creation, execution and evaluation of an internet marketing campaign for a small project in the early stage of development. This project is called Hard-Work and it is present at the mathematic state school-leaving exam market. The goal of this thesis is to gather enough data and information for the purpose of creating a set of recommendations for the next marketing campaigns with higher budget. The data will be gathered by evaluating the conducted Facebook, YouTube and E-mail low-cost campaigns. The structure of this thesis is divided into four sections. Section one deals with the theoretical knowledge of basic - both online and offline - marketing principles. Section two analyses the researched market. Third section is a draft of the three-part low-cost campaign and the last part evaluates the specific parts of the drafted campaign based on the real customer response. All the important recommendations are included in the Conclusion at the end of the thesis.
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