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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of an on-line communication strategy of a sports club JNS Cheerleaders
 Míková, Simona ; Postler, Milan (advisor) ; Voráčová, Kristina (referee)
This thesis deals with on-line marketing strategy of a sports club JNS Cheerleaders. I have set the main aim of the thesis to suggest possible changes in on-line communication of the sports club based on analysis of current strategies of the sports club and my own on-line field investigation. The thesis is divided into two parts, theoretical part that is dedicated to characteristics of commercial communications and forms of commercial communication used in sports industry, and practical part that introduces sports industry of cheerleading, sports club JNS Cheerleaders, it also shows its SWOT analysis, analysis of competition and its used marketing and mostly on-line communication. Next chapter is dedicated to the results of on-line field investigation and proposed suggested changes of communication strategy for the sports club.
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