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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
ZOOT Plc. marketing communications
 Veselý, David ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The thesis analyses marketing communications of the company ZOOT Plc., which represents the biggest fashion on-line shop within the Czech Republic market. The aim of the thesis is to identify how the company is perceived regarding to its marketing activities. The theoretical part explains the marketing term as well as forms of marketing communications, on-line and off-line communications and fashion marketing itself. The practical part introduces the company ZOOT Plc. and its concept followed with SWOT analysis and analysis of its existing forms of marketing communications. The practical part also includes own research which shows the general perception of the company in the Czech Republic.
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