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National Repository of Grey Literature

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Marketing Strategy for New Market Development Plottová, Sylvia ; RNDr. Michal Beránek, Ph.D., MBA (referee) ; Chlebovský, Vít (advisor) Tato diplomová práce vysvětluje strategickou marketingovou analýzu a popisuje její použitelnost při vstupu na teritoriálně nové trhy. Cílem této diplomové práce je analyzovat současnou situaci ve společnosti TK MAXX a použít tyto závěry společně s teoretickými východisky k určení nejvhodnějších marketingových nástrojů za účelem úspěšného proniknutí na český trh. Detailed record

Marketing Strategy for New Market Development Plottová, Sylvia ; RNDr. Michal Beránek, Ph.D., MBA (referee) ; Chlebovský, Vít (advisor) Tato diplomová práce vysvětluje strategickou marketingovou analýzu a popisuje její použitelnost při vstupu na teritoriálně nové trhy. Cílem této diplomové práce je analyzovat současnou situaci ve společnosti TK MAXX a použít tyto závěry společně s teoretickými východisky k určení nejvhodnějších marketingových nástrojů za účelem úspěšného proniknutí na český trh. Detailed record

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