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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Technológie výroby ochutených pív
 Mešťánek, Matej
The work was devoted to the technology of flavored beers and consisted of two parts. In the first one, we dealt with their basic division, commonly used raw materials, the description of individual technological steps and the difference between the production of ordinary and flavored beers. They have also been divided based on their origin and assigned to the typical geographical areas in which they are produced. In the second - experimental part - nine micro samples were created and by help of FermentoFlash destillation, and spectrophotometer the basic parameters were determined. Such as the original extract, weight, volume, alcohol and color of wort. Also, the total polyphenol content and antioxidant capacity were determined using DPPH and FRAP methods. A sensory evaluation was made in order to detect sensory differences depending on the phase in which the fruit was added. The results were subjected to statistical research and reviewed and compared the results published by other authors.
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Communication activities in flavoured beer segment: Staropramen Cool in 2011-2014
 Kohoutová, Barbora ; Klimeš, David (advisor) ; Strielkowski, Wadim (referee)
The bachelor thesis deals with communication activities of Staropramen Cool brand in the timeframe 2011-2014. Its main objective is to compare communication activities in individual years by the method of comparative analysis and to describe how they changed over the years. The secondary objective is to determine what are the common and different elements of communication in the segment of flavoured beer. The first part of the thesis deals with the segment of flavoured beer, explains its origin and development. Then, the thesis is focused on the competing brands of Staropramen Cool brand and analyses their communication activities. The next part introduces Pivovary Staropramen company, whose portfolio includes Staropramen Cool brand. The following part is focused on Staropramen Cool brand and its marketing aspects and includes coparative analysis of its communication activities. Most attention is paid to advertising, sales promotion, sponzoring, online communication and public relations as tools by which the brand communicates with consumers. The final part includes the results of the comparison of the brand communication activities in the defined timeframe and evaluate communication problems. Then, the common and different elements of communication in the segment are revealed.
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