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Ohodnocení značky Mlékárna Olešnice
Dobiáš, Jan
The work is focused on determing brand value of Olešnice creamery (Mlékarna Olešnice), Olešnice business operates in milk product manufactory department. Theoretical part is following up the question of determing brand value of intangible assets, the author defines fundamental notion and advanced methods of determing brand value. The outputs from internal and external business environment, definition of future economic development and determing brand value by suitable methods are presented in the practical part of the work.
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Ohodnocení značky Mlékárna Olešnice
Dobiáš, Jan
The work is focused on determing brand value of Olešnice creamery (Mlékarna Olešnice), Olešnice business operates in milk product manufactory department. Theoretical part is following up the question of determing brand value of intangible assets, the author defines fundamental notion and advanced methods of determing brand value. The outputs from internal and external business environment, definition of future economic development and determing brand value by suitable methods are presented in the practical part of the work.
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Protection of The Information in The Organization
Hlaváček, Jan ; Molnár, Zdeněk (advisor) ; Drtil, Jan (referee)
Protection of information and knowledge in organization in the context of the tumultuous development of information technology has become one of the most important areas where attention is directed by experts and the general public. It is a very large problem, affecting virtually all areas of the economy, with forays into the private lives of owners, members and employees of the organization. The protection of information and knowledge can be only regarded as data protection, as is generally perceived, but also to protect other assets of the organization, especially intangible assets. For this reason, the theoretical part deals with the legal aspects of privacy issues in the field of labor relations and on issues of definition and protection of intangible assets and intellectual property. The practical part of the survey focused on information security in the Czech Republic. The first part compares the state of the most common security incidents and threats in the Slovak Republic in 2008 and in the Czech Repubic in 2009, formulates recommendations and ways to prevent against the occurrence of security incidents. The second part compares the practical part of the state of information security in the CR between 2007 and 2009 under the headings of the respondents carried out the survey. The conclusion of this section summarizes the status of the security situation in those years and points to new aspects. The third part of the practical part is based on direct involvement in the preparation and implementation of the project PSIB for the period 2010 and 2011. It describes the status, methods of procedure and method of implementation in concrete terms PSIB by DSM. It points to some problems in the practical implementation of research and suggests possible approaches to their solution. The conclusion includes suggestions and recommendations for the realization of the information in the surveyed areas, as well as changes and measures aimed at effective implementation of that survey.
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Intangible assets and their valuation
Vašák, Lukáš ; Mařík, Miloš (advisor) ; Filipová, Iveta (referee)
Diplomová práce se věnuje zmapování a analýze jak nehmotného majetku tak zejména samotného procesu alokace, který je známější pod svým anglickým názvem Purchase price allocation ("PPA"), v celé své komplexnosti. První část DP se věnuje mapování teoretické části, jejíž střípky jsou rozesety v mnoha cizojazyčných zdrojích. Je zde provedena podrobná analýza nehmotného majetku a jeho oceňování pro potřebu alokace kupní ceny. Druhá část je věnována praktické aplikaci první části na příkladech, nikoli nepodobných praxi.
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