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Analysis of the Foreign Sales Representation of the Czech Airlines
Valčíková, Veronika ; Vaško, Martin (advisor) ; Vernerová, Barbora (referee)
The main aim of the bachelor thesis is to describe and analyse the operation of the Czech Airlines Foreign Sales Representation with the focus on the sales positions. Then the thesis evaluates the distribution channels of the Czech Airlines, through which the company offers its services and analyse what is the share of them on the structure of airticket sales. The last goal is to prove, if the new system of management, coaching and motivation of the Sales Representatives and also the implementation of the Key Performance Indicators lead to fulfillment of determined tasks and aims.

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