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Analýza efektivity Cialdiniho principů prodeje ve vybrané firmě
Těšík, Petr
This bachelor thesis deals with psychology of persuasion and its application in everyday life, especially Cialdini's principles of persuasion. The goal of this thesis is to find a level of knowledge of persuasion in the surveyed company, the firm Agrocentrum ZS, practical application and finding out the opinions and experience of the respondents in this field. The theoretical part refers to the definitions of persuasion and manipulation by different representatives, and further defining the basic concepts of persuasion. In addition, the work deals with Robert Cialdini and his persuasive principles. As a practical part, questionnaires from fifteen respondents of the surveyed company are processed and evaluated, with general questions about persuasion and with three key questions that determine which persuasion principle is used most in the surveyed business.
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Business developer - current status and perspective
NĚMCOVÁ KOVÁČOVÁ, Zdeňka
The thesis deals with the evaluation of the impact of the performance of three groups of business representatives in Coca-Cola HBC Czech Republic, Ltd. on corporate revenues, sales volumes. Compares the cost of three groups of dealers. Based on the outputs multi criteria analysis of the impact of the performance of groups of business representatives on criteria of internal solution is proposed the use of sales representatives in the future in order to increase the company's bottom.
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Analysis of the work of sales representatives on the hair care market
Benešová, Lucie ; Halík, Jaroslav (advisor) ; Kohoutová, Zdeňka (referee)
This thesis investigates the topic of job description of a sales representative on the hair care market, particularly in a company called Hair Service. This piece of work is divided into four parts. The first part demonstrates theoretical concepts, such as hair care market, competitiveness, competitive advantage, followed by the job description of the sales representative. Secondly, Hair Service company profile and its portfolio will be discussed as well as company competitive environment and competitive advantage. Close attention will be also paid to duties of sales representatives. The discussion then focuses on a specifically designed questionnaire that was conducted by the sales representatives of Hair Service. The purpose of the survey is to determine satisfaction of the sales representatives and to propose changes for the company. The last part of this paper provides the evaluation of the questionnaire and proposes my own suggestions.
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Motivační program pro obchodní zástupce firmy Nu Skin
Sedláčková, Michaela
This thesis analyzes the motivation program of Nu Skin company, which serves to increase the motivation of distributors. The aim is to draft recommendations for improvement motivation program for distributors of Nu Skin. The analysis is car-ried out using a questionnaire survey and subsequent statistical evaluating.
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