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Sledování obsahu ftalátů v obalech a jejich migrace z obalů do masných výrobků
Musilová, Eva
This diploma thesis on the topic Monitoring of phthalates content in packaging and their migration from the packaging to the meat products deals with analysis of textile colour-printed packaging intented for packaging of meats products to find out dibutylphthalate (DBP) and di-2-ethylhexylphthalate (DEHP) content and also deals with monitoring migration of these phthalates into model meat products during storage (for twenty-eight days). The values of concentration of DBP and DEHP in packaging reached 24.0 ug.dm-2 and 103.3 ug.dm-2 of the original sample. Sample of meat product was analyzed before packaging and no phthalates were detected. After packaging and storage the highest value of DBP concentration at the end of the storage period was 11,1 mg.kg-1 and concentration of DEHP was 28,2 mg.kg-1 of the original sample. Based on the results from measurements with increasing storage time increased concentrations of these substances in meat products. In accordance with the specific migration limits (for DBP 0,3 mg.kg-1 and for DEHP 1,5 mg.kg-1) mentioned in Commission Regulation (EU) no. 10/2011 on plastic materials and articles intended to come into contact with food have been exceeded in all samples of meat products during storage.
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Chování spotřebitele při nákupu v bezobalových prodejnách
Brodský, Marek
Bachelor thesis examines consumer behaviour during purchasing in non-packaging stores. It defines main factors affecting customers during purchase and also defines reasons for shopping in classic shops. The theoretical part of the work is focused on the consumer behaviour, marketing communication, packag-ing, waste and also on non-packaging stores. The practical part includes quantita-tive research in the form of survey. The survey with 434 respondents is com-posed of closed and open questions, respondents are customers of classic shops and also non-packaging stores. Based on achieved knowledge from the theoretical part and practical part of the thesis are proposed recommendations for marketing of non-packaging stores, for example more promotion through social net-works. For respondents is also important product range and quality.
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Spotřebitelé a bezobalové prodejny
Hublová, Jitka
Hublová, J. Consumers and packaging free shops. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis deals with packaging free shops with an emphasis on consumer behaviour. The main task of the thesis is to propose general marketing recommendations for packaging free shops and specific recommendations for the selected store. The thesis focuses on the experience of Czech consumers with packaging free shops and their willingness to buy there. To reach the goal, in-depth interviews (n = 26) were used, with shoppers and also with consumers who have not experienced this way of shopping. A questionnaire survey (n = 379) was carried out as well. Based on the results of the research, general recommen-dations were formulated and later specified for the selected shop.
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Process Optimization in the Company
Černoušková, Klára ; Šibal, Martin (referee) ; Videcká, Zdeňka (advisor)
The bachelor thesis deals with process optimization in the company Czech Craft Beers a.s. Based on a detailed analysis, improvements are proposed. The main proposal is the relocation of warehouse space and the introduction of records of returnable packaging. The aim of the optimization proposal is to simplify the processes related to storage and subsequently reduce operating costs.
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Study of a Logistic Concept Focusing on the Packaging Economy
Šatera, Martin ; Píša, Petr (referee) ; Jurová, Marie (advisor)
This bachelor thesis focuses on implementation of returnable packaging to supply chain of plastic material from czech suppliers in company MANN + HUMMEL (CZ) v.o.s. In the first part of the thesis theoretical aspects of packaging management in companies will be described. The next part analyses current situation in company MANN + HUMMEL (CZ) v.o.s. regarding purchased plastic components from czech suppliers packaging management (costs calculation). Following are suggestions regarding process improvement by implementing returnable packaging to purchased plastic components from czech suppliers supply chain and preliminary cost calculation in case the implementation is carried out.
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Balíci materiály a balíci technika používána v potravinářství
Konečný, Petr
This bachelors thesis, named Packaging materials and packaging technique used in the food industry is dedicated to the most commonly used packaging materials, their properties and use. It also deals with packaging technologies, that are used in food industry, as well as machines which are related to this problem. Thesis focuses on the individual packaging materials, their composition, manufacture, both positive and negative qualities. The next section gives a detailed description of the techniques used for packing food, for which foods are the techniques appropriate and which packing materials are used with them. In the last part of thesis are shown the legislative requirements associated with the issue of packaging materials.
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Vliv obalů na chování spotřebitele
Zakharova, Kateryna ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The usage of the packaging as the marketing tool gains on its importance and allows companies to differentiate from each other and gain the attention of the potential customer. The aim of the current thesis is to provide an analysis of the impact of packaging on the consumer buying behavior on the example of the chosen company. Moreover, the research investigated to which extent company's customers are satisfied with the packaging they get, and to which extent such packaging incited them to buy the chosen company's products. Furthermore, the recommendations regarding packaging were presented. The mixed research method has been chosen for the research, since it provided a complex picture on the researched area, it included both quantitative and qualitative approaches. The data collection included the qualitative research in the form of the interview with the manager of the chosen company and quantitative research which was conducted and analyzed through the survey.
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Vliv obalů a etiket bezlepkových potravin na chování spotřebitele
Havlík, Tomáš
This diploma thesis is analysing the influence of packaging and labelling on the behaviour of gluten-free consumers. The research is focused on consumers in the age of 18-40 in the Czech Republic who frequently buy gluten-free products. The goal of this thesis is to create general marketing recommendations for creating and designing the packaging of gluten-free products in order to provide the best buying experience for the customers. Questionnaire survey, eye tracking and in-depth interviews were used as the research techniques to reach this goal.
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