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Proposal of Marketing Activities for a Non-Profit Organization
Veselá, Lucie ; Holla, Martin (referee) ; Mráček, Pavel (advisor)
This thesis deals with the possibilities of the use of marketing in the nonprofit sector. It defines the basic concepts - marketing, service, nonprofit sector, nonprofit marketing and dedicated to the design of marketing activities, especially ways of communication in the public sector. The practical part is devoted to selected non-profit organization - civic association Brno Gospel Choir, which is engaged in cultural activities. The organization is first introduced and subsequently recommended action to ensure effective marketing communications organization to raise the profile and increase its market penetration.
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Proposal of the marketing strategy for Nonprofit Organization Kredance
Konopecká, Kateřina ; Lhotáková, Markéta (advisor) ; Paulátová, Barbora (referee)
The objective of this Master's thesis to formulate recommendations and to create a proposal of the marketing strategy for the Non-governmental organization Kredance, whose area of activities lies in culture and contemporary movement theatre. The thesis is divided into four principal parts; the first part is focused on the theoretic framework of non-profit sector and NGOs with accent to the Czech reality. The second part deals with the management of NGOs, mainly with marketing management and management of finances (with stress on fundraising). The third part is composed of the profile of the organization Kredance and of the research. Last part of the thesis is based on the research and it presents a proposal of the marketing strategy and few recommendations (in the area of marketing).
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The personnel work in the non-profit organization
GLASEROVÁ, Tereza
This thesis deals with the system of personnel work in specific particular non-profit organization. There is a description of non-profit organizations, human recourses and management in the theoretical section. The goal is to describe and evaluate the system of HR activities in a non-profit organization Ledax PBO. It serves as a case study for anyone interested in non-profit organizations.
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Nonprofit project Artbank
Ascherlová, Anita ; Černá, Jitka (advisor) ; Dvořáková, Olga (referee)
Nonprofit organization Artbank is a unique project of its type in the country. The aim is to support young artists in their work, help them in their professional development and to acquaint the public with contemporary art. Artbank is a nonprofit organization that supports young artists by purchasing these works also leases state and non-state sponsors. The intention of this thesis is to analyze the project Artbank and design strategies to promote the project.
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Balanced Scorecard for the University of Economics in Prague
Týcová, Hana ; Neumaierová, Inka (advisor) ; Fischer, Jakub (referee)
This Masterś Thesis captures creation of methods Balanced Scorecard for the University of Economics. First, the theoretical part describes what they are nonprofit organizations and how are divided, then focuses on describing the strategy and method of the BSC. The practical part describes the University of Economics, historically and in terms of its functioning. The practical part also includes the creation of PEST analysis, Porter's analysis and the Balanced Scorecard method, which is devoted the greater part of this Masterś thesis. The results of the work is communication strategy through the strategic map.
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Entrepreneurship in the nonprofit sector - a project of educational organization
Cajchanová, Oľga ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The organization, founded to provide education in accordance with relevant legislation,is not a typical business organization. Even if such an organization is not primarily focused on making a profit it has basically the same needs as a regular business entity. The organization needs to set its internal system of economic management based on the chosen strategy and real "business" plan, choose an effective marketing strategy to gain clients and to be competitive in a market economy environment. Moreover, we need to know and meet legislative requirements relating both to the relevant area of education and then on the very organization that provides education. Private School, which bears the form of a school legal entity, in a situation where by law to their complementary activities can develop entrepreneurial activities, but these activities can in no way limit the principal, ie the educational activities of the school. In our society the education is regarded as a public service that is or should be given for free, especially basic education. Indeed Municipalities have an obligation to ensure compulsory education for all children residing within their territories and public schools have an obligation to provide basic education free of charge. Finances of public schools are covered by regional budgets in particular, private schools are eligible for non-investment grants linked to the number of pupils in school. Conditions for the individual operating in the area of preschool and primary education, are manifestly diverse, affecting both the competitive environment, and efficiency of the education system.
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