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The systems of building services in immovable heritage
Maurerová, Lenka ; Vlček, Milan (referee) ; Kabele,, Karel (referee) ; Doc.Ing. Martina Peřinková, Ph.D (referee) ; Hirš, Jiří (advisor)
The present PhD. thesis deals with the systems of building services (namely heating, ventilating and air conditioning, shading) which provide required indoor microclimate inside the immovable heritage. The work thus combines the exclusively technical field of building services (BS) and the general principles of heritage conservation. The aim of my PhD. thesis is the analysis of immovable heritage conservation processes, focusing on the current state of research and BS systems documentation. Furthermore the work concerns the possibilities of temporary measurements of indoor climate parameters inside the immovable heritage, and aims to develop a computer model (in BSim software) for the simulation of various working conditions in the selected buildings. For the stated aims were selected three representative historic houses: historical assembly hall at the Faculty of Civil Engineering, Brno University of Technology; the Palm Greenhouse at Lednice Chateau in Moravia; and Villa Tugendhat in Brno. These buildings had been surveyed for several years, and in this PhD. thesis I present their analysis, evaluation, and conclusions. The aims of this PhD. thesis broadly correspond to the transnational objectives. The present research is, for example, in accordance with the international document ICOMOS Charter (Zimbabwe, 2013) which is concerned with the analysis, conservation, and restoration of architectural heritage. The research of immovable heritage is also supported by European Union, e.g. by the Seventh Framework Programme of EU.
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The systems of building services in immovable heritage
Maurerová, Lenka ; Vlček, Milan (referee) ; Kabele,, Karel (referee) ; Doc.Ing. Martina Peřinková, Ph.D (referee) ; Hirš, Jiří (advisor)
The present PhD. thesis deals with the systems of building services (namely heating, ventilating and air conditioning, shading) which provide required indoor microclimate inside the immovable heritage. The work thus combines the exclusively technical field of building services (BS) and the general principles of heritage conservation. The aim of my PhD. thesis is the analysis of immovable heritage conservation processes, focusing on the current state of research and BS systems documentation. Furthermore the work concerns the possibilities of temporary measurements of indoor climate parameters inside the immovable heritage, and aims to develop a computer model (in BSim software) for the simulation of various working conditions in the selected buildings. For the stated aims were selected three representative historic houses: historical assembly hall at the Faculty of Civil Engineering, Brno University of Technology; the Palm Greenhouse at Lednice Chateau in Moravia; and Villa Tugendhat in Brno. These buildings had been surveyed for several years, and in this PhD. thesis I present their analysis, evaluation, and conclusions. The aims of this PhD. thesis broadly correspond to the transnational objectives. The present research is, for example, in accordance with the international document ICOMOS Charter (Zimbabwe, 2013) which is concerned with the analysis, conservation, and restoration of architectural heritage. The research of immovable heritage is also supported by European Union, e.g. by the Seventh Framework Programme of EU.
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The Role of the Narrative in Marketing of Culture Heritage
Neubauerová, Markéta ; Černá, Jitka (advisor) ; Tesařová, Michaela (referee)
This thesis deals with the role of the narrative in animation culture heritage. Its aim is to assess the effectiveness of the use of the narrative in the marketing of cultural monuments. The theoretical part describes the specifics of the art marketing and the culture product, focusing on the use of psychology and emotions in marketing and explains the theory of narratology and storytelling and its application for an animation of the narrative. The practical part includes a research and analysis of selected objects that use or do not use the story for self-promotion, and also investigates the marketing campaign of the CzechTourism Agency. Analysis of selected objects was personally accomplished by the author through the questionnaire survey. Based on the research probe, the thesis provides evidence of the narrative functionality in animation of the culture heritage and recommends convenient changes to existing marketing promotion.
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Economization immovable monuments in the selected region of the Czech republic
Vladyková, Aneta ; Netková, Jarmila (advisor) ; Mokrošová, Petra (referee)
The issue of economic utilization and cultural animation of immovable monuments currently affects mainly the objects of local significance. The thesis addressed the question of the efficiency of economization of architectural heritage in the administrative district of Prague 11. Based on the analysis of the region, the range of cultural products offered by the most important sights of Prague 11 is further examined in terms of content, attendence and capacity utilization. Based on the data and the results of the survey, the thesis brings proposals of Chodov's stronghold expansion with new attractive products. Ultimately, it is the recommendation how to increase attendance and overall capacity utilization of the stronghold.
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Methodology of field identicication, documentation and description of immovable archaeological monuments
Sokol, Petr ; Kypta, Jan ; Laval, Filip ; Tišerová, Renata ; Knechtová, Alena ; Neustupný, Zdeněk ; Havlice, Jiří ; Stránská, Radmila ; Vitula, Petr ; Tomášek, Martin
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Analysis of the Supply Czech Castles and Chateaux
Neubauerová, Markéta ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
This bachelor thesis solves offer of the Czech castles and chateauxs in the online environment through web portals. In the theoretical part of the thesis is discusses the issue of marketing in the field of culture and generally refers to the cultural heritage and intangible heritage fund of the Czech Republic. The practical part is the research and analysis of selected sites dealing with tourism. The conclusions of the work and findings are based on the author's own research, ran for three years. All studies were conducted using an online survey project. The work should serve as a basis for creating a portal that offers Czech sights.
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