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Children's books from the Baobab publishing house for pre-schoolchildren and their role in the development of the reading literary
Smutná, Petra ; Laufková, Veronika (advisor) ; Hník, Ondřej (referee)
The aim of this diploma thesis is to describe the uniqueness of the Baobab publishing house books for pre-school children and to find out what is the opinion of parents and pre- school teachers on selected books from this publishing house, on their content and on their graphic design. In the theoretical part I describe and explain the basic concepts of the reading literacy. I also devote to the contemporary situation in the book market for children, especially pre- school children, mostly non-readers. I focus on a small alternative publishing house called Baobab, its book production for children in general, and on its awarded books. In the empirical part I interviewed parents (41 returned questionnaires altogether) about their awareness and opinion on the Baobab publishing house and on selected books published by Baobab, namely Jak zvířataspí (How Animals Sleep), Šmalcova ABECEDA (Šmalec's Alphabet) and Z domu a zahrady (From the House And the Garden). I also interviewed 7 pre- school teachers to find out about their awareness of the Baobab publishing house and about their opinion on the selected books. Unlike the parents, all teachers had known the publishing house. It was proved that although the publishing house was awarded several prizes for its children's books (especially for the graphic design), the...
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Baobab Publishing Company-publishing companys profile, its media image and place on the Czech Book Market
Vocílková, Lenka ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
Thesis "Baobab Publishing Company - publishing company ́s profile, its media image and place on the Czech book market" deals with an alternative publishing house specializing in child readers. Baobab has been on the market for ten years. In my work, I will present its past functioning and contribution to Czech readers during this period. The thesis describes the formation and evolution of publishing company, its profile, vision and direction. It gives an account of its editing programs and special events organized by the company. Space is dedicated to awards which Baobab has collected in the Czech Republic and abroad, as well as to the current issue of VAT increase. It may have a big impact on the Czech book market and on small publishers in particular. Furthermore, the work concentrates on the media image of the publishing company. The analysis is based on newspaper articles in Czech periodicals and evaluates how often and to what extent is media engaged in publishing activities. I also discusses the problem of the lack of journalists who would be continuously reporting on children's books, and would be able to evaluate them profesionally. Another issue is the status of Baobab on the book-publishing market. The work describes its position not just among their peer producers of children's...
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