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Marketing Research of Customer Satisfaction
Srna, Martin ; Šprdlík, Pavel (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deal with consumers´ satisfaction of selling network expanded all over the Czech Republic. It includes investigation of problem locations in communication with customers, suggestion to improve dealing with “customer – dealer” and enlarging number of content clients and also to the cheapest way of advertisement.
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Improvement of sporting organization IS
Rebenda, Jiří ; Palovská, Helena (advisor) ; Kučera, Jan (referee)
The thesis addresses the information system improvement for the specific sporting organization. The main motivation behind this and assumption, too, is the intention to improve operation in the sporting organization TAEHAN. The main aim of the thesis is the improvement proposal for the current IS. It is achieved by fulfilling the following objectives - current situation analysis and creation of proposals for improvement measures, new IS detailed requirements specification and its rough design which should express its main structural features. This set of objectives corresponds to the way of organizing thesis into individual chapters. In order to meet the first objective, it was necessary to create a list of improvement measures, which results from the description of the current situation and identification of the existing solution shortcomings. In terms of the benefit it is the most important part. The second objective was achieved by drawing up a comprehensive list of validated requirements. As a validation method, it was chosen the check based on checklist taken from existing information sources. The last objective was the design of new IS form. It was divided into two parts - in the first, based on the use cases, the IS was divided into several subsystems and in the second part, rough architecture of the possible solution was described including the advantages of its certain aspects.
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Marketing Research of Customer Satisfaction
Srna, Martin ; Šprdlík, Pavel (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deal with consumers´ satisfaction of selling network expanded all over the Czech Republic. It includes investigation of problem locations in communication with customers, suggestion to improve dealing with “customer – dealer” and enlarging number of content clients and also to the cheapest way of advertisement.
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Effects evaluation of the chosen advertising campaign launched by Coca-Cola Česká republika s.r.o.
Pelc, Petr ; Koudelka, Jan (advisor) ; Bil, Stanislav (referee)
Water brand Bonaqua belongs among well established brands on the Czech beverage market. In July 2007 was launched campaign "možná ti ulehčí cestu", which was primarily designed to provide much better market performance. Although this campaign was very successful, today, after three years, it is obvious that a basic goal of this campaign was not fulfilled. This thesis deals with detailed characterization of the whole campaign and with following testing and effects evaluation by using of series in-depth interviews and one focus group. Due to large amount of the gathered data about campaign I was able to identify strong and weak elements of this campaign. If it was possible I designed improvement of the weak elements. These designs were tested again to verify their potential effects.
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