|
|
Development of Competitiveness of Company
Kárová, Eva ; Juřenčáková, Jana (referee) ; Zich, Robert (advisor)
This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.
|
|
|
Design of Automated Trading System for Currency Market
Polanský, Jan ; Podhajský, Jaroslav (referee) ; Budík, Jan (advisor)
The master’s thesis deals with trading the currency market. The aim of thesis is the creation of an automated trading system based on technical analysis. This thesis is divided into several parts. The theoretical aspects and analysis of current situation are followed by automated trading system proposal. The system is designed on basis of technical indicators and tested on historical data and then optimized.
|
|
|
Marketing Strategy of Business Development
Štěpánek, Petr ; Kusák, Václav (referee) ; Zich, Robert (advisor)
This master’s thesis tells about marketing strategy of business development. The first section describes marketing as the primary function of modern organisation and its influence on development strategy. The following section of analysis evaluates the effects of external & internal factors on the strategy of development, which is the subject of the last section of this thesis.
|
|
|
Návrh vhodných doporučení pro zvýšení konkurenceschopnosti pro vybraný minipivovar
Kolajová, Kamila
Kolajová, K., Proposal of Suitable recommendations for enhancing competitiveness for a selected minibrewery. Bachelor's Thesis. Brno: Mendel University, 2023. The main objective of the bachelor's thesis is to suggest appropriate measures that will contribute to the development of the Syrovar minibrewery, thereby improving its position in the brewery industry market. The recommendations are derived from a SWOT analysis. To identify the external environment, a PESTE analysis and Porter's five forces analysis are employed. The internal environment is described through factors such as technological develoment, marketing and distibution factors, production factors, labor resources, and financial analysis.
|
|
|
Strategický plán společnosti provádějící elektroprojekční a montážní činnost
Hrabalík, Michal
This diploma thesis addresses the issue of determining the strategy of a company operating in a complex electrical engineering market. The aim was to develop a concrete form of possible strategies based on a thorough analysis of both the in-ternal and external environment of the company. The means that served this pur-pose are, for example, Porter's model of 5 competitive forces, PEST analysis, or the SPACE method. The achieved results are very specific recommendations and a proposal for further action of the company within the framework of increasing its competitiveness and increasing its market share. These recommendations will lead to an increase in margins over a 5-year horizon and also to a significant in-crease in sales in the longer term.
|
|
|
Strategická analýza automobilového odvětví v České republice
Krönerová, Nikola
Krönerová, N. Strategic analysis of automotive branch in the Czech Republic. Diploma the-sis. Brno: Mendel University in Brno, 2015. This diploma thesis is headed to define the strategic recommendation for competitive strength consolidation of supplying companies to automotive makers. For output in the practical background was applied external analysis and competitive force analysis. For examination of branch attractive and for suggestion strategy for these supplying compa-nies was applied EFE, SPACE and GE matrix. For plastic suppliers was recommend aggres-sive strategy with new branch investment and innovation, rising market share, using con-solidations, outsourcing, effective MIS for maintenance or levelling individual "Tier" levels with leader company in the branch.
|
|
| |
|
|
Strategy proposal for private grammar school
Škantárová, Petra
This bachelor thesis is focused on creating a strategy for private grammar school. The first part of the thesis consists of a literature review, where strategic management and public sector are described. In following section, results are described for the case of Pražské humanitní gymnasium. These include analysis of the internal and external environment. When analyzing the external environment, PESTE analysis and Porter's five forces analysis are used. Principle of key factors is used for analysis of the internal environment. Afterwards, IFE and EFE Matrix help identify the most important factors, which were then used in SWOT analysis. Using the SWOT analysis, four strategies are created, from which one is chosen as a final strategy for realization and evaluated from the economical point of view.
|
|
|
Návrh stratégie pre business hotel
Schneidgenová, Miriama
The aim of this thesis is to design a strategy for a Business hotel. It will be based on the analysis of external and internal environment, where will be used the company data. The design strategy will lead to increased competitiveness as well as greater occupancy of hotel rooms. PESTE analysis and Porter’s five forces analysis will be used to analyse the external environment. The analysis of the internal environment will be based on the company data. This list of external and internal factors will then be used for further investigation. In the thesis it will be used EFE and IFE Matrix. Then the SWOT analysis will be created. Then with this SWOT analysis will be design a strategy that will improve some hotel processes and increase occupancy of hotel rooms. The design strategy will be economically evaluated.
|
|
|
Návrh strategie dřevo-stavebního podniku KONAMARA SET, s. r. o.
Skokanová, Jana
SKOKANOVÁ, J. Proposal a strategy for the development of a wooden-building company KONAMARA SET, s. r. o. Bachelor thesis. Brno: Mendel university in Brno, 2018. The aim of this bachelor thesis is to suggest recommendations and strategies for the wooden-building company KONAMARA SET, s. r. o. through detailed analysis of external and internal environment. The purpose of these strategies and recommendations is to strength-en market position – to increase competitiveness and to develop the business itself. The thesis is divided into two parts, namely theory and results. The first part ex-plains the most important theoretical components of the topic. The results section then focuses on the relevant analyses, from which suggestion and selection of suitable recom-mendations and strategies comes out. Those are then economically evaluated.
|
guest ::
