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Price Elasticity of Demand and Special Discounts
Zeman, Jaroslav ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals.
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Design vinných etiket a nákupní chování spotřebitelů
Kotková, Anna
The bachelor thesis deals with the design of wine labels and shopping behavior of consumers. Component of this work marketing research is the method of questioning which determined shopping consumer behavior in the field of wine labels. Marketing research was conducted at the National Wine Salon, where was approached by the target group respondents. In conclusion we find a summary of the market situation for the observed using questionnaires compiled a comprehensive evaluation that can be used as a blueprint for dealing with companies in Czech Republic.
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Nákupní chování mladých spotřebitelů ve věku 15 - 29 let na trhu fast food restaurací v regionu Jižní Morava
Neuberger, Patrik
Neuberger, P., Consumer behaviour of young consumers between 15-29 years on fast food market in South Moravia region. Master Thesis. Brno: Mendel University in Brno, Faculty of Business and Economics, 2015. This master thesis is focused on consumer behaviour of young consumers between 15-29 years at fast food market in South Moravia region. The main aim of this thesis is to identify factors which influence consumer during buying process at this particular group of consumers and on this principle formulate general valid marketing recommendation. Qualitative and quantitative methods are used for research. Focus groups method and questionnaire method were used in research exactly. The result of these methods were used for cluster analysis. The result of cluster analysis are cluster with similar properties and members of these clusters are influenced by same factors. On this base general valid marketing recommendations are made for each cluster. These recommendations can be used in South Moravia region.
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Nákupní chování spotřebitelů na trhu se sladkovodními rybami
Ondroušková, Martina
The diploma thesis deals with consumer behaviour on the freshwater fish market and disincentives to higher consumption of freshwater fish. The main goal of the diploma thesis is to formulate recommendations for companies selling freshwater fish and proposals for marketing communication of freshwater fish producers to-wards consumers, which should lead to an increase in demand for Czech freshwa-ter fish. In order to achieve the goal consumer behaviour was investigated through a questionnaire survey (n = 355), in-depth consumer interviews (n = 30) and in-depth interviews with Czech freshwater fish producers and sellers (n = 4). The re-sults of qualitative and quantitative were evaluated, frequencies and descriptive statistics calculated, and dependencies tested. Based on the results, general rec-ommendations were proposed for companies selling freshwater fish.
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Empirické vyhodnocení efektů zavedení chatbotů v CS
Kneblová, Julie
This diploma thesis deals with the influence of implementation of a chatbot technology for sales promotion and customer services. The aim of the paper is to evaluate effects, that influence the consumer shopping behaviour after the implementation of chatbot and to identify factors that have an impact on the communication with this technology. Then the goal of this thesis is to create recommendations for companies considering the implementation of chatbot technology, which would also reflect the specifics of a Czech consumer. Data for primary research are obtained through questionnaire surveys and in-depth interviews. Quantitative research is used to process factor analysis that identifies factors influencing communication with chatbots.
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Price Elasticity of Demand and Special Discounts
Zeman, Jaroslav ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals.
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Nákupní chování mladých spotřebitelů ve věku 15 - 29 let na trhu fast food restaurací v regionu Jižní Morava
Neuberger, Patrik
Neuberger, P., Consumer behaviour of young consumers between 15-29 years on fast food market in South Moravia region. Master Thesis. Brno: Mendel University in Brno, Faculty of Business and Economics, 2015. This master thesis is focused on consumer behaviour of young consumers between 15-29 years at fast food market in South Moravia region. The main aim of this thesis is to identify factors which influence consumer during buying process at this particular group of consumers and on this principle formulate general valid marketing recommendation. Qualitative and quantitative methods are used for research. Focus groups method and questionnaire method were used in research exactly. The result of these methods were used for cluster analysis. The result of cluster analysis are cluster with similar properties and members of these clusters are influenced by same factors. On this base general valid marketing recommendations are made for each cluster. These recommendations can be used in South Moravia region.
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Design vinných etiket a nákupní chování spotřebitelů
Kotková, Anna
The bachelor thesis deals with the design of wine labels and shopping behavior of consumers. Component of this work marketing research is the method of questioning which determined shopping consumer behavior in the field of wine labels. Marketing research was conducted at the National Wine Salon, where was approached by the target group respondents. In conclusion we find a summary of the market situation for the observed using questionnaires compiled a comprehensive evaluation that can be used as a blueprint for dealing with companies in Czech Republic.
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Business Plan and Marketing Strategy of my own business in sales of wine
Dragounová, Martina ; Průša, Přemysl (advisor) ; Zeman, Jiří (referee)
The aim of this thesis is to write a business plan and a marketing strategy for a company which is active in sales of wine. So the aim is to determine missions, visions and goals of the company. The business plan should also show if it is financially feasible. The thesis contains the competition and the consumer analysis, which are important for drawing up the business plan and the marketing strategy. The marketing strategy is based on the marketing mix. The main requirement is to make the business plan usable in practise. This practical part is completed by theoretical part which is focused on the method of writing a business plan, the planning stage of the marketing strategy and purchase behavior of consumers.
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