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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Online grocery shopping
 BÍROVÁ, Nikola
The main aim of the bachelor thesis is to consider and assess consumers' attitude to the offer of grocery products on the internet along with analysing of the character of the inquiry in this specific segment. The theoretical part is about consumers' behavior before, during and after purchase and about shopping online. This part is also focused on conditions of purchase of groceries via internet as well as the marketing and its tools. The practical part includes creating of the questionaire followed by its evaluation. The research itself is practised on 196 respondents. Received information from the survey is processed. The results of the research are used in the final classification which shows the customers' approach towards the offer groceries on the internet and the character of the inquiry in this field.
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Utilization of online marketing on the market of riding equipment
 Richterová, Helena ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
This bachelor thesis was created with the aim to determine the importance of online marketing and its application in the market of riding equipment. In the first part of the thesis all key concepts and words used as a relevant basis for practical research are explained. The second part is based on the evaluation of two questionnaires. The first questionnaire is intended for people buying riding equipment. The aim of this questionnaire is to find out their relation to Internet advertising, Internet marketing. The second questionnaire is designed for companies selling riding equipment and its main aim is to identify the benefits of implementing an online marketing to the sale of riding equipment. In conclusion, there is overall evaluation of the current situation of the online marketing in the market of riding equipment. The evaluation is from the perspective of customers buying riding equipment and also from the companies point of view .
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