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Marketing communication of Tenis pro děti
Klímová, Alžběta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Communication of TENIS PRO DETI Objectives: The main aim of this thesis is to improve the marketing communication of beginning project TENIS PRO DĚTI or to suggest completely new marketing communication of TENIS PRO DĚTI according to the results of author's analysis. Methods: There was used mainly primary sources in this thesis. The quantitative and qualitative research was used to evaluate current marketing communication. As quantitative research was chosen a questionnaire. There was used an interview as qualitative research. Also, the TENIS PRO DETI's Facebook profile and website was analysed. Results: There was find out the marketing communication is not use effectively nowadays. Accordingly, it was suggested to improve actual communication tools. Also, there was suggested new communication tools to reach the aims of the project TENIS PRO DĚTI. Namely, the proposed tools include, for example, realization of recruitment events or establishing partnership with the media. Keywords: training, communication mix, recruitment, sports playgroup
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Child Soldiers: Recruitment and Abuse of Children in Armed Conflicts
Karásková, Karolina ; Makariusová, Radana (advisor) ; Ludvík, Zdeněk (referee)
The main aim of this Master's thesis is to analyse how children are recruited and abused as soldiers in armed conflicts, and how international humanitarian law protects their rights. The thesis is divided in two main parts, theoretical and empirical. In theoretical part are introduced the most important documents of international humanitarian law and international human rights law, including international governmental and non-governmental organizations which promote these rights. In empirical part, the author focuses on case studies, namely the case of the Lord's Resistance Army (LRA) and the case of the Islamic State of Iraq and Syria (ISIS). The author was not interested in finding similarities in these two cases, but conversely, to point out on the uniqueness of each case. To precise, the thesis is analysing reasons for the recruitment and abuse of children by the LRA and ISIS, and the legal responsibility of both groups. The author of this thesis chose as a methodology an instrumental case study which is useful for providing a general understanding of a phenomenon by using a particular case. In addition, this methodology is convenient for interpretation of legal documents, and two selected cases serve as instruments for interpreting the recruitment and abuse of children in armed conflicts. The...
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