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Czechoslovak Art in the Service of Communism as Political Religion
Homutová, Ludmila ; Pech, Milan (advisor) ; Czumalo, Vladimír (referee)
Czechoslovak Art in the Service of Communism as Political Religion The Bachelor's thesis will focus on Czechoslovak art during period between 1948 and 1989 and its role within communist regime with respect to its quasi-religious character. It is not coincidence that communism is described as political religion. The thesis will try to define impact of this political religion on Czechoslovak art. It will explicate the term political religion and also conception of communism as political religion. Then it will characterize socialist realism, outcome of socialist ideology. Main part of the thesis will be analysis of particular art works regarding pseudo-religious aspects of communism: manipulative mythologization of history, glorification of leaders, creating sacred places and rituals Key words: Czechoslovakia 1948 - 1989, communism, mythologization, political religion, sacralization of politics, socialist realism
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EYOWF 2011 and mytologization of the comercial strategies in a market campaigning (discoursive and semiotic analysis)
Hoffmannová, Aneta ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The diploma thesis "EYOWF 2011 and mythologization of the commercial strategies in a market campaign" deals with a semiotic analysis and mythologization of the promotional video for 10th European Youth Olympic Winter Festival 2011. This study is drawn up as semiotic analysis comprised of the theories of symbolic interactionism and mythologization as a secondary narrative. The thesis is based on theories of the meaning construction and the terminology of the linguist Ferdinand de Saussure, a French semiotican Ronald Barthes and a triadical concept of the sign by Charles Sanders Peirce. The study works on the construction of a commercial message, market communication and use of the specific sign as a primary structural element. An analyzed sample is an audiovisual commercial - 2 minutes and 52 seconds which contents the elements of the entire communicative campaign. The used method is a semiotic analysis which offers insights via description and interpretation of the particular encoded signs. The main focus is concentrating on the camera take and cuts, graphics, colour, characters and the entire mythologization process.
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