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A usage of cultural facilities in tourism development on case of selected museums in the region of Telč
AMPAPOVÁ, Šárka
This thesis concerns the analysis of tourism in the selected area, i.e. analysis of primary and secondary potential of tourism in Microregion Telčsko. Then the tourism demand is analysed, partly by analysis of visitor needs and requirements by selected cultural facilities, partly as well the current visitor in Microregion Telčsko. The thesis evaluates the strengths and weaknesses, opportunities and threats of tourism in the selected area. Some product proposals for the selected segments were added. As well some communication and cooperation options (proposal) of cultural facilities in the context of the tourism sector were added.
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A usage of cultural facilities in tourism development on case of selected museums in Třeboň
MACHOVÁ, Eliška
Trebon is famous not only for the spa, a rich cultural life and many sights, but also fish farming and pond system that consists of numerous lakes and other water bodies. Every year there are many exhibitions, festivals, theatrical performances and much more. Trebon is a state dominated by the castle, but for visitors, the town offers many more attractions. The landscape around Trebon calls for various types of sporting activities and through the presence of many lakes for water sports. Can not forget the beautiful countryside of Trebon, who became a protected area. Due to these factors, Trebon has great potential for tourism and its further development. This thesis has set three goals. The first goal is the task of analyzing supply and demand of tourism in the town of Trebon. The second objective is the investigation of motivation, expectations and images of selected cultural activities to supplement the product mix for the selected segments of visitors. The third objective is to devise ways of communication and cooperation in cultural and tourism sectors in the town of Trebon. The thesis begins with a theoretical part, which serves as a basis for understanding the important concepts and other relationships. There were also more characteristic of the area in question. Most of the information provided Třeboňsko situational analysis, which were defined in the most important elements needed for tourism. Information obtained from the situational analysis and survey were then used for SWOT analysis. The conclusion of the thesis deals with proposals for new products in Trebon and proposals for improving communication and cooperation between cultural institutions and organizations engaged in tourism.
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The collection of manuscripts and old prints the Museum´s in Strakonice.
HATOVÁ, Hana
This presented diploma thesis deals with a list of manuscripts and old prints stored within the library collections of the Museum in the Middle Pootaví in Strakonice. After the total research of the book collection was allocated 83 manuscripts, one incunabula and 291 titles of old prints. On the basis of these lists was executed the detailed description, parsing and analysis of manuscripts and old prints. This work is divided into five chapters. In the introductory chapter are presented the purpose of this diploma thesis and critique of the used sources and literature. In this chapter is incorporated a short passage with general informations about museums and their libraries. The second chapter briefly attends to history of the museum in Strakonice. The third part of the thesis informs about history and development of the museum library in Strakonice. The fourth chapter analyses closely the manuscripts, incunabula and old prints. The collection of old prints was subjected to the linguistic, chronological and territorial description. Then follows analysis of printers and publishers, mentions of provenance of old prints (for example ex-librises, notes in the text, stamps etc.) and books allocations into thematic groups with specific examples of prints. The final chapter contains total summary and importance of this work. The list of sources and literature, the list of the abbreviations and the list of supplements (tables, graphs and photographs) are attached to the end of diploma thesis. A component of the diploma thesis is also the commentaries to the created lists and the extensive lists of the manuscripts and old prints.
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Financing of chosen allowance organization
FOŘTOVÁ, Martina
This thesis deals with financing of the chosen allowance organization. The main goal of this work is to find out how the chosen allowance organization finances its activity and find the other possibilities of it. There is characterized the allowance organization established by municipal authorities in the first part. The theoretical part also describes foundation, the obligatory essentials and cancellation of the allowance organization. The second part is practical where is written about the chosen organization including the trading income in years 2006 {--} 2008 and financing possibilities. There are a lot of options how to acquire finance it is just about finding the way, how to do that.
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Starting time of the administration of museums in Strakonice, Písek and Vodňany
JIRSOVÁ, Blanka
My graduation theses devotes to a demonstration of the museum revolution in three South Bohemian cities. It concerns the beginnings of the museum in Strakonice, Písek and Vodňany. It surveys their foundation and progression from the 80s of the 19th century till the 30s of the 20th century. It monitors the foundations of the museum associations, trustees and commissions; organization of the collection of the museum material and the resulting installation of the museum collections and their opening to public. The identical elements discovering by their starts conform to characteristic traits, that are typically for bohemia administration of museums generally. In them belongs the majority interest of the intelligence and rich people at the foundation of the museum. Reciprocal influence and interworking are conspicuous among nominative museums and a gradually incursion of the women in the sphere of the public life is unnoticac, and all in the bohemian administration of museums. The differences then infer a progession of the nascent bohemian administration of museums and advert to its advances and new inspiration elements.
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Present circumstances analysis and a concept of a regional museum development strategy
Kovaříková, Jana ; Hrůzová, Helena (advisor) ; Štíbrová, Eva (referee)
Nowadays, at the time of modern information and multimedia technologies, consumers preferences and reasons for visiting museums have been changing a lot. A museum cannot be only considered as a view of authentic objects with historical or other value, a museum must be rather understood as a place where visitors will get strong cultural experience from their visit, which will enrich their own life. If museums do not offer this experience, they will lose their competitive strength in comparison with other institutions. The aim of this Diploma Work is to analyse the present circumstances and to make a concept of the chosen regional museum development strategy.
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The Role of Distribution in Museum Marketing
Havlíková, Ivana ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
Marketing has been part of everyday work in cultural institutions including museums since the end of the last century. Diploma paper is focused on the distribution (in the sense of marketing tool "Place") of museum services to the audience. The basics of museum marketing are outlined in the first theoretical part of the diploma paper. The second part is devoted to the role of distribution in museum marketing and to the analysis of new trends. This part is accompanied with the examples of best practices of everyday work of Czech and foreign museums. In the third part, the attention is focused on distribution of National Museum. First it describes its main insufficiency, afterwards it proposes the basic frame of distribution strategy for National Museum for the near future, when its main building will be closed down for reconstruction.
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The financing of allowance organizations in the case of The Wallachian museum in nature in Rožnov pod Radhoštěm
Cábová, Daniela ; Peková, Jitka (advisor) ; Mikušek, Václav (referee)
This thesis is engaged in financing of allowance organizations. The first part is focused on general characteristic of non -- profit organizations; in more detail on specifics the foundation, economy, funds creation and possibility their usage of allowance organizations. The practical part is applicable to conditions of a concrete allowance organization -- The Wallachian museum in nature in Rožnov pod Radhoštěm, founded by the state. The Wallachian museum is a national culture monument and the oldest open-air museum in the middle Europe. The thesis describes activities of museum, its organization and specifies relations to the founder, especially is focused on all accessible resources of its financing. Then is engaged in the economy of this subject, the analysis its costs and revenues, income from operation and its usage.
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