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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Mutlicriteria decision making about investments in advertising in Czech Republic
 Šícha, Jaroslav ; Postler, Milan (advisor) ; Saitz, Lukáš (referee)
The goal of this disertation work is to find a mathematical model, which could help marketing workers to decide in which media to invest money for advertising. It includes decription of each media channel (TV, radio, press and internet), the mathematical model and it's computation based on two methods and a real-life example.
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Practical use of multiple criteria decision making methods to evaluate commercial chains, cheese category, in Czech Republic
 Slavík, Vladimír ; Kuncová, Martina (advisor) ; Skočdopolová, Veronika (referee)
The subject of diploma thesis is the evaluation of commercial chains, cheese category, in Czech Republic. The methodology is based on the multicriteria rating of alternatives. In the evaluation of commercial chains may take into account the large number of criteria are used, here are 26, which evaluates 14 alternatives (stores). To evaluate the commercial chains are used preferences of general public and experts. The main objective of the diploma thesis is to determine which store is the best for customers (general public) and for professionals, and then to compare the results.Secondary objective is to explore the possibility of using the multicriteria rating of alternatives methods in praxis.
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