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Combustion Engines for Sport Purpose
Smékal, Tomáš ; Ramík, Pavel (referee) ; Dundálek, Radim (advisor)
This article contains description of basic principles of combustion engine, its parts, which suplies motor run and description of possible adjustments for motorsport too. I wrote down some of interesting racing engines and I try to characterize some of most famous world championship. I tried to understand combustion motor runnig, it is the base for building or modifying engines for real racing or modifies productions engines at low level.
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Sport cars BMW - from history to present
Bartoš, Martin ; Svída, David (referee) ; Dundálek, Radim (advisor)
This thesis describes a chronological overview of the most important sport cars BMW from the begining of the company up to the present, which influenced motorsport in a way. The first part describes the history of the BMW car company. The next part of the thesis focuses on individual cars. The structual design of every model is described, eventually marked different unconventional construction. Next, there is a short part about succeses in races. Finally the most important technical specifications are mentioned.
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Organization of Barum Czech Rally Zlín 2016
Dobeš, Michal ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Organization of sports event Barum Czech Rally 2016 Targets: The main goal of this thesis is to analyze the daily management of the sports event Barum Czech Rally Zlín 2016 and consequently to find main inadequacies and deficits in organization of this event. In accordance with this findings I will suggest specific changes for improvement and efficiency of the overall concept and daily organization activities for Barum Czech Rally Zlín 2017 and following seasons. Methods of research: In this thesis there are used these methods of research: Case study, document analysis, participating observations, semi-structured interview. Results: The thesis results in set of proposals, suggestions and measures for following seasons of mentioned event based on its SWOT analysis findings. Key words: Motor sports, Rally, Race, Management of sports event, SWOT analysis.
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Combustion Engines for Sport Purpose
Smékal, Tomáš ; Ramík, Pavel (referee) ; Dundálek, Radim (advisor)
This article contains description of basic principles of combustion engine, its parts, which suplies motor run and description of possible adjustments for motorsport too. I wrote down some of interesting racing engines and I try to characterize some of most famous world championship. I tried to understand combustion motor runnig, it is the base for building or modifying engines for real racing or modifies productions engines at low level.
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Sport cars BMW - from history to present
Bartoš, Martin ; Svída, David (referee) ; Dundálek, Radim (advisor)
This thesis describes a chronological overview of the most important sport cars BMW from the begining of the company up to the present, which influenced motorsport in a way. The first part describes the history of the BMW car company. The next part of the thesis focuses on individual cars. The structual design of every model is described, eventually marked different unconventional construction. Next, there is a short part about succeses in races. Finally the most important technical specifications are mentioned.
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Analysis of the Marketing Mix of Motoring Stadium
Křížová, Ilona ; Vávra, Oldřich (advisor) ; Fousek, Vlastimil (referee)
Motorsport fields autocross, rallycross and motocross no more have the status they had in recent history. They have to share their popularity with a growing offer of other attractive leisure activities. At the same time automobile clubs (keepers of motorsport stadiums, where various motorsport venues are held) have to deal with a decrease in financial and material support. Sponsors now decide more carefully about the sports to which they will link their brands. To reach an overall prosperity it is essential to focus marketing strategy on both channels -- B2B as well as B2C. Theoretical part of the thesis deals with a strategic marketing in sport industry with a focus on marketing mix. On the other hand practical part uses empirical and theoretical methods to analyze marketing mix of autocross, rallycross and motocross stadiums in the Czech Republic. Conclusion of the practical part summarizes the aim of the diploma thesis. Firstly, there is an analysis of Sedlčany Motorsport Stadium's marketing mix. The results are then used for creation of a new marketing strategy of this sport facility.
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