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Analysis of the use of ICT in educational process in primary schools
Hanusová, Lucie ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The thesis focused on instruments of ICT, their using in educational environment of primary schools and their influence on educational process. In theoretical part, the readers get to know the concept of information literacy, opinions and ICT attitudes in education field over the years. The implementation and using of ICT in Education may have been causes by many reasons and this thesis tries to describe their advantages and disadvantages. The other chapters in this part describe some other methods of education and modern didactic instruments and their own historical development. The end of the theoretical part belongs to possible development in future of modern technologies in whole educational process. The second part presents some selected research studies from different EU countries schools. The research examines the implementation of ICT in educational process and impact of modern technologies on education in general and - basically studying. This chapter deals with the outcomes of the studies and emphasize significant findings and recommandations. The empirical part begins with description of author's own research, its realization, goals, methodics and hypothesis. In main part, author analyzes using of modern technologies and their influence on educational process based on interviews and questionnairies. In the final part, author evaluates the hypothesis and summarize all findings and achievements. Goal of the thesis is to spread information and new point of view on issue which is dealing with whole process of implementation and using of modern technologies in educational process and analysis present influence of ICT on education in selected primary schools.
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Methods and strategies for advertising holiday destinations based on modern technologies and their utilization by municipal authorities
Hofrajtrová, Helena ; Vláčil, Jan (advisor) ; Mitwallyová, Helena (referee)
The thesis inquires into public administration activities in the sphere of advertising holiday destinations. It specifically concentrates on the approach of municipal authorities regarding utilization of modern technologies for the growth of the tourist industry and increase of public awareness of their towns. In the theoretical section, the role of public administration in tourism and advertising holiday destinations is described. It focuses on introducing particular methods and strategies that can be used by municipal authorities to publicise their territories, taking into account utilization of information and communication technologies. In the practical part, utilization of the delineated strategies is analysed for selected towns. The aim of the thesis is -- on the basis of this analysis -- to assess the approach of municipal authorities to modern forms of advertising holiday destinations.
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Innovation in commerce
MARTÍŠEK, Petr
The diploma thesis "Innovation in Commerce" provides an analysis of the development and usage of up-to-day innovative technologies in trade sphere both in our country and abroad. It maps their forms and scope of usage in selected trade units, primarily focusing on modern payment instruments and self-service cash desks and, further on, also from the point of view of their development and usage in the nearest future. The thesis gives an independent solution of using up-to-date payment instruments and self-service cash desks depending on the customer´s age as well as payment forms (cash, non-cash) from z point of view of differences between "rural" and urban population. The thesis includes a proposal for the implementation of two arising up-to-date technologies - self-scanning and iBeacon technology in the Terno Supermarket in České Budějovce.
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Interaktivní portál pro jazykovou výměnu a výuku jazyků
Ševčík, Michal
The topic of this thesis is design and implementation of an application for language exchange and language learning. The purpose of this application is to offer possibilities of searching language partners based on given preferences, arranging personal meetings and providing alternative types of communications with these partners. The thesis begins with survey of the current state in the field of this topic, identifies bottlenecks of current solutions and concisely depicts the importance of knowing foreign language. Ensued part of this thesis analyzes requirements of proposed application, The penultimate part covers implementation of application based on previous analysis and includes user interface and source code samples. Final part is dedicated to summary the results, recommendations for using the application, possible extensions and opportunities for promotion of the application.
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Modern technologies and their application to tourism
ZELENKOVÁ, Martina
The main objective of this work was the identification of modern technologies in tourism. The secondary objective was to apply these technologies in tourism and propose measures to improve the situation. First, it was necessary to study literature and write the literature search. Then was carried out a field survey. The results of the investigation were used to determine how are the selected technology used by tourists. These results were also the basis for the proposed measures. These should serve businesses better adapt to the current requirements of its customers.
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Analysis of the use of new technologies for visual communication and their social impact
Kadlecová, Petra ; Sigmund, Tomáš (advisor) ; Truhlář, Filip (referee)
The work focuses on the analysis of new technologies, which are used in visual communication. This is especially the description, characterization and their use. Another section focuses on social trends that permeate contemporary Western society, and their relationship with new technologies in the field of visual communication. It deals therefore also examines the social changes and changes in the perception of individual development and dissemination of new technologies causes. Describes the important role of visual communication in today's world and the changes in society due to widespread use of modern technology. The aim is to make the analysis and therefore a comprehensive overview of new technologies and their use in the field of visual communication. Finally, the work seeks to estimate the next direction of new technologies in the field of visual communication and create a prediction of further development in the future.
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Premises increase the competitiveness of consumer cooperatives in regions
HOFFMANN, Jan
Main purpose of this thesis was based on the analysis of the current situation and retail trends suggest the possibility of increasing competitiveness of consumer cooperatives, improve their market position and reach expected level of customer services in Czech retail market. Responses of consumer cooperatives customers correspond with other retail market customers. The introduction on the modern technologies is not required by customers and they would rather welcome the enlargement of existing retail services, especially the readable information on the packaging. Consumer cooperatives customers would like to use the loyalty program. The best option in that case would be the loyalty program on the central level to be available to all customers from consumer cooperatives. The implementation of detected solutions would help expand the existing base of consumer cooperatives customers and improve their position in the Czech retail market.
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Consumer behavior of the Generation Y in the Czech Republic
Charvát, Tomáš ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The thesis is focused on problem concerning the behavior of Czech Generation Y -- people born between 1977 and 1997. The reader gradually gets to know the aspects that essentially formed the general features of this generation. The main topic covers invasion and integration of modern technologies in their common life. In more detail we are focused on the relationship between the Generation Y and marketing. We will talk about changes, which brought the Generation Y into this area, and also the recommendations necessary for their successful marketing target regarding their characteristic features and values. In the final part of the thesis we will either prove or rebut all the knowledge related to the Generation Y. The results of this thesis should summarize the facts due to the Czech Generation Y and presentation of all important factors which influence the consumer's behavior of this group of people. Good understanding of the consumer is essential to reach customer's interest.
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Teaching Czech Language with the Help of "Smart Board"
RADVANOVSKÁ BÁRTOVÁ, Soňa
The diploma thesis ``Teaching the czech language with the help of smart board`` concentrates on the work with the smart board during the lessons of Czech language. The aim of this thesis is to make a CD with three lessons taught in the practise. This work is divided into two parts {--} the theoretical and practical part. Some basic terms concerning the interactive board and its facilities are explained in the theoretical part. It also deals with the overview of the types of the smart boards, interactive textbooks, interactive exercises, interactive classrooms etc. Some softwares are mentioned here too. There is also a part mentioning some news when teaching with modern technologies in the Czech Republic. The basis of the practical part is to create a manual on a CD that will be proved in the practise and will be able to be used in the future teaching of Czech language. The CD will contain three exemplary lessons. The next part of the theoretical part will be a questionnaire gained by the teachers who teach Czech language with the help of smart board and their notes and opinions. Every single chapter and its subheads serve for its own dividing.
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Trends in outdoor advertising
Piknová, Marcela ; Karlíček, Miroslav (advisor) ; Matuš, Vladimír (referee)
Work is focused on current issues in outdoor advertising, and their possible solutions. Analysis of current situation in outdoor and new technologies is based on interviews with practitioners. The first chapter contains a specification of forms of outdoor advertising. The second deals with used material, printing techniques and production process of advertising. The third chapter summarizes current trends in four thematic units, which are the basis for solving the problems described outdoor advertising.
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