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The American Media System and Political Parallelism: From Internal to External Pluralism
Charvát, Šimon ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This bachelor's thesis examines the changing media system in the United States. Previously, the U.S. media system was seen as having the highest quality of journalism and its journalists as the greatest professionals. Due to the innovation of technology and increasing commercialization, the American media system is undergoing a major transformation. Part of this transformation is the transition from a media model of internal pluralism to one of external pluralism. In recent decades, the private American media, which were characterised by their impartiality and political balance, have begun to take committed positions and to side with political affiliations. Through a research of media science and political communication theories, followed by a structured synthesis, this paper aims to answer the question of why, when, and for what partial reasons this transformation occurred. This thesis will first describe the systems understanding of democracy and the integral role of the media system within it, place the American media system in historical context, and introduce the reader to theoretical models of media systems. It will describe aspects of the media system such as political parallelism and commercialization and then offer possible reasons behind this transformation. This work can serve as a...
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