|
| |
|
|
Spotřební chování v oblasti m-commerce
Křivák, Martin
Křivák, M. Consumer behaviour in m-commerce. Diploma thesis. Brno: Mendel University, 2023 The thesis deals with consumer behaviour in m-commerce (mobile com-merce). From primary research using a questionnaire survey, it is found that con-sumers perceive the biggest advantages of m-commerce as the ability to shop any-time, anywhere and convenience. On the other hand, they perceive difficult adapta-tion by older people and limited physical contact as the biggest disadvantages. The factors that most influence consumer behaviour are price, supply and availability and user-friendliness. It is also found that consumers mostly purchase goods or services from the following categories: food, beverages and pet food, clothing and accessories, and electronics. Using cluster analysis, consumers are divided into four segments and recommendations for retailers are identified for each segment.
|
|
| |
|
|
Electronic mobile payment methods
Kocfelda, Jan ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
This thesis is dealt with a topic of mobile payments. Even though the mobile payment method is relatively new, it offers a great opportunity to become a common payment instrument in the future. Mobile and contactless technologies are developing constantly and their application in current payments is becoming increasingly popular. However, only time will show if customers are really ready to accept these methods in general. The goal of this work is to introduce the term "mobile payment" to the reader. Furthermore, it explains methods of mobile payments which are available today and the direction of their development. In the first part, there is a definition of the term "mobile payments" and their characteristics are described. The second part defines the methods of mobile payments and the third part deals with mobile payment models in the world. The final part contains an evaluation of the attached questionnaire, which investigates with the awareness and usage of mobile payment in public. The reader of this work should get a comprehensive view on the topic of mobile payments. The work should also provide important clues about possible solutions for mobile payments, their strengths and weaknesses. In addition to that the reader should learn information, which is necessary to assess whether or not he would use these advanced payment methods.
|
guest ::
