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Analysis of Communication of the Czech Pirate Party in Years 2017-2019
Nečadová, Karolína ; Schneiderová, Soňa (advisor) ; Konrádová, Marcela (referee)
This bachelor's thesis utilizes discourse analysis to examine the communication of the Czech Pirate Party in the period ranging from their entry into the Chamber of Deputies in 2017 to the end of the year 2019. The theoretical part introduces the concepts of political marketing, political communication, discourse, and discourse analysis. The methodology of the work is discourse analysis and member categorization analysis. First, topics that appear in the party's communication are identified, then the selected topics are analyzed for in what manner the topic and social actors that are discussed in the context of the topic, as well as what predicates are assigned to the said actors. The analyzed texts show that the Czech Pirate Party tends to attribute positive predicates to the category us, such as constructiveness and rationality, while they prefer negative predicates to the category them.

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