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Babiš vs. Bakala. Comparison of the Media Image of Zdeněk Bakala in the MF Dnes, Hospodářské noviny and Právo Dailies
Trojanová, Tereza ; Miessler, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
The main goal of this thesis is to analyze the media image of the influential Czech businessman Zdenek Bakala who is also the owner of the company Economia, publisher of Hospodarske noviny. Bakala is a member of a small group of Czech billionaires who have completely taken control over the most important media groups and thus all national dailies over the last decade. Politician Andrej Babis is also concidered as one of them. His entry into the media market after the acquisition of the Mafra was the most significant moment for the rise of the so-called oligarchization of domestic media. Czech media ownership changes have raised suspicions that these modern media magnates have acquired the media in order to defend their economic and political interests. There are concerns mainly because they could influence the content of the media and thus disrupt editorial freedom and jeopardize the functioning of the entire media system. They can also use their media power to influence public opinion, which is largely shaped by the media. This thesis will therefore want to verify whether the owners use their influence in their media. This assumption will be demonstrated on the analysis of Zdenek Bakala's media image. Firstly, the research examines the way his own Hospodarske noviny informed about him and finds...
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Media portrayal of Andrej Babis before the elections to the Chamber of Deputies of Parliament of the Czech republic in 2017
Hanus, Josef ; Hanzal, Jaromír (advisor) ; Lütke Notarp, Ulrike (referee)
The Master's thesis focuses on the creation of the media image of one of the most distinctive and controversial current Czech politicians, Andrej Babiš, in the period prior to the 2017 general elections in the Czech Republic. The media image building process is viewed through the lens of agenda-setting theory in major daily newspapers and the Facebook page of ANO, Mr. Babiš's party. The aim of the thesis is to use mixed research to describe the creation of Mr. Babiš's media persona and to determine whether media discourse was influenced by intermedia agenda-setting process. In the quantitative analysis of this research, the volume and content of topics established by Mr. Babiš's media activity will be explored. The topic with the greatest relevancy and frequency will be used to determine the framework of the creation of Mr. Babiš's media image, discuss to what extent Mr. Babiš managed to control the outcome, and what role was played by the intermedia agenda-setting process. Keywords Andrej Babis, agenda-setting, daily newspapers, Facebook, media image building
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