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National Repository of Grey Literature

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Media mix development from 1996 with 2016 prediction Bartoň, Lukáš ; Postler, Milan (advisor) ; Topinková, Martina (referee) The thesis is focused on analyzing the media mix development from 1996 with prediction of 2016. The theoretical part characterizes particular media (classification, efficiency and their advantage). I analyze both media mix and macroeconomics trend in the practical part because I assume that this two factors influence each other. As future development prediction I compare the questionnaire result to statistic simulated data. Detailed record

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